This is going on everywhere. The BBC are just being unusually transparent about it.
I don't necessarily like it but it's not going to stop. It's only going to expand . . . and very drastically.
I think some of the promotions people over there should start looking for a new job as soon as possible.
So what was this? The link doesn't work anymore.
The broadcaster has announced it will be creating a human-written marketing copy for a Doctor Who push notification, email subject line and in the promotional rail on BBC search, before using generative AI to suggest alternative copy.
We use essential cookies to make this site work, and optional cookies to enhance your experience.