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DC Movies - To Infinity and Beyond

Set Harth said:
You'd think people who don't know comics would assume Captain Marvel is owned by Marvel...
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TREK_GOD_1 said:
Morpheus 02 covers it well enough:



JD, again, this is not the 70s or 80s, where there was some brand confusion. In this century, the parent companies of DC and Marvel have made their best investment in successful, defining marketing of both company and its IPs to the point next to no one--as in the examples posted the other day--are even wondering why Superman never appeared to fight Thanos, Iron Man was not on call to help with Zod, or Aquaman did not show up to take on Namor. Average people with no great interest in / love for superhero content have been as inundated with the marketing of the company brands as much as the die hard fans, and that has much to with the reason the DCEU and MCU combined for more than 40 movies. That is no accident or "just a trend". That's first class marketing of DC and Marvel to the degree that they've established universes audiences are familiar with, and the characters who exist in each.

This circles back to that familiarity / built fandom is the reason some fans who were heavily invested in the DCEU may write off the remaining two films, as the DC film universe they know (not to be blurred with any other) is coming to an abrupt end, with said fans not just thinking "its all one pot of superhero Gumbo, where established universes which appealed to me doesn't matter."
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Yeah, it's clear for the people who pay attention to that kind of stuff, but there are a lot of people out there, like my mom and the other people I talked to, who don't pay attention to that kind of stuff. I'd still say out of the millions of people of who don't see movies, the majority of them don't pay close attention to that kind of stuff.
I would really like your thoughts on people like my mom and the coworkers or classmates I talked to. I really think people like that are the majority of the millions of people who see these movies. It was probably the most important part of my post and I'm honestly a little disappointed you seem to have just ignored it.
The Lensman said:
I do. I have a nephew who’s now 30, who never in his life has expressed any interest in comics or superhero’s. His dad is a meat and potatoes mechanic, and he takes after him. He is the definition of “non-fan”, so imagine my surprise several years back when he was trying to get my sister to see whatever MCU film was big at the time, then told her which films she needed to see first and the order she needed to watch them. Blew my mind. So yes, plenty of non-comics fans understand the MCU, who’s in it vs DC, and the concept of shared cinematic universes.
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Sure, but it sounds like he became a fan of the MCU and started paying attention to that stuff. I'm talking more about the people who aren't and don't.
 
JD said:
Yeah, it's clear for the people who pay attention to that kind of stuff, but there are a lot of people out there, like my mom and the other people I talked to, who don't pay attention to that kind of stuff. I'd still say out of the millions of people of who don't see movies, the majority of them don't pay close attention to that kind of stuff.
I would really like your thoughts on people like my mom and the coworkers or classmates I talked to. I really think people like that are the majority of the millions of people who see these movies. It was probably the most important part of my post and I'm honestly a little disappointed you seem to have just ignored it.

Sure, but it sounds like he became a fan of the MCU and started paying attention to that stuff. I'm talking more about the people who aren't and don't.
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My parents are geeks and even they get confused by all this sometimes.
 
JD said:
Yeah, it's clear for the people who pay attention to that kind of stuff, but there are a lot of people out there, like my mom and the other people I talked to, who don't pay attention to that kind of stuff. I'd still say out of the millions of people of who don't see movies, the majority of them don't pay close attention to that kind of stuff.
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It's easy to forget that other people don't know a subject you take for granted. Back in the '90s when I went out to LA to pitch to Star Trek: Deep Space Nine, I told the cousin I stayed with how I'd previously sent a spec script to The Next Generation and was hoping to get a Voyager pitch later on, and it took me a while to realize he didn't know those three shows were related to each other. He actually worked in the film/TV industry, but he wasn't conversant about Star Trek, even though this was at the peak of Trek's popularity.
 
I've been an animal person my whole life and there's a lot animal related stuff that I've known for ages, that I thought everybody knew, that I've been shocked to realize most people actually don't.
 
For another sports analogy... superhero movies are like the Super Bowl or NBA finals.

if hard core fans are really excited, it will get non fans to tune in.

With the movies...if there is excitement (such as Avengers, , Black Panther, etc.) nonfans will join in and add to the success, though not as powerful as the hardcore fans who might see it multiple times.

Going back to the Super Bowl... and comparing to suerhero movies... there are MANY factors at play, that can magnify the effect. So Super Bowl commercials are another reason people tune in...they have little interest in the teams or even the game itself. But the hype over commercials (or previous ones) can increase the interest..

The Flash had a confluence of all the wrong things that made it the theatrical financial disaster it was.

Man of Steel & Justice League also had a few factors that deflated the potential of the DCFU.
 
The Lensman said:
I do. I have a nephew who’s now 30, who never in his life has expressed any interest in comics or superhero’s. His dad is a meat and potatoes mechanic, and he takes after him. He is the definition of “non-fan”, so imagine my surprise several years back when he was trying to get my sister to see whatever MCU film was big at the time, then told her which films she needed to see first and the order she needed to watch them. Blew my mind. So yes, plenty of non-comics fans understand the MCU, who’s in it vs DC, and the concept of shared cinematic universes.
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Yes, that's the state of successful branding between DC and Marvel's IPs--its no longer the past, where random, one-off productions might be in the theatre for a few months, or on a TV season, then out of sight, out of mind, with a character rarely recognized as the creation of and categorized with a company. 40+ movies would not exist between the DCEU and MCU with brand confusion. The point was to create easily recognizable, individual film universes with the characters best known for existing in a single, company universe--not some confused mix-up. Both superhero film franchises--no matter the debated quality of various entries--succeeded in establishing their distinct identities and characters to the point where character and "camp" are as easily recognizable as sports teams (as Morpheus 02 referred to).
 
Morpheus 02 said:
With the movies...if there is excitement (such as Avengers, , Black Panther, etc.) nonfans will join in and add to the success, though not as powerful as the hardcore fans who might see it multiple times.
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At the Endgame premiere this girl next to me was looking at her phone through sizable chunks of the film. Out of the corner of my eye I thought I saw her friend reach over at one point and turn it off. It's like, why are you even here?
 
'Barbie' has pretty much saved WBs bacon. Someone do the math, but it's more than likely going to end up earning more than 'Black Adam', 'Shazam', 'The Flash', and possibly 'Blue Beetle', and ''Aquaman' combined.
 
Mr. Adventure said:
I think people don't realize Aquaman pulled in 1.1B worldwide.
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Well, Wonder woman actually was the highest grossing in the US for the DCFU Aquaman dominated internationAl)... but looking ar WW1984, and how Patty Jenkins was refused for WW3... you can see the hesitation, right?
 
Mr. Adventure said:
I think people don't realize Aquaman pulled in 1.1B worldwide.
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I think people don't realize Aquaman pulled in a ridiculous portion of that from China, which isn't doing so well anymore, and had very few genuinely fantastic reviews even among people who liked it.

Even under the best of circumstances, it was more likely to follow in the footsteps of Suicide Squad or Venom (ie, diminishing returns) than to build up further.

And between whats going on with the DCEU in general and the clearly massive falling out between WB and Wan (supposedly Wan walked off the set of AQ2 leaving Momoa to do his job for him), these are not even close to the best of circumstances.
 
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