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DC Movies - To Infinity and Beyond

It only needs to make 280 million to reach profit. That's only 10 million more than 'The Flash' managed.

I'd love to know where the 120 million budget went because it looks like a cheap TV movie, which is probably where it should have stayed.

We could get a surprise but there is no confidence it will hit $100 million let alone nearly $300 million.
 
Well, good news, there's still a chance for Shazam to make a profit, Fury of the Gods is coming back to Canadian theaters!

*One day only, $2.99/ticket*
 
Thanks to decades of successful marketing, culminating in this century with the most hard-driven categorization of which character comes from what company, people are not running around completely confused about that. Its quite disingenuous to claim studios spending hundreds of millions on the marketing of their legacy IPs somehow failed to impart that character & company branding to audiences. When modern-day movie goers watched Infinity War, no one was saying, "Why don't they call Superman to fight Thanos?", nor were they expecting the Hulk or Thor to show up in either version of Justice League. When Zod was close to destroying earth's population in Man of Steel, I doubt a single member of the audience uttered, "Superman should call the Avengers to help. Or Spider-Man". It did not happen, because today's audiences know the difference. Its common knowledge--even to those who are not diehard superhero fans, as opposed to it being the "insider" territory of comic book readers--an argument which might have had more weight in the 1970s

It might come as a shock that audiences have responded to the marketing of DC and Marvel's IP to the degree that no one is walking around making statements like the three examples posted above. If someone sees that unmistakable red & white logo, and they say "Another Marvel movie is in the theatres" you can bet they know something about which characters have been in Marvel films at any point in the MCU's history, and its highly unlikely they're thinking Affleck's Batman, Gadot's Wonder Woman or Cavill's Superman appeared in any of that franchise's films. Its not a large, jumbled toybox.
I agree

I think the movies of the past 20 years have mainstreamed comics...or at least the general IP's, so that they are as familiar to the general public as sports teams.

And just like sports... even though they are hardcore fans, there are MANY MORE who will take in a game, or at least follow when their local sports team makes it to the playoffs, and maybe watch it (a "special event", like a movie).
Just saw the projections for Blue Beetle and I'm wondering how many more of these disasters WB can absorb. Like, is the reboot going to make a difference at this point? Stop making superhero movies, guys.

And I say that as a fan of their recent, much maligned offerings.
The thing is, they were far into the pipeline before they really started to fail... Covid definitely through a lot of confusion out there (with delays , and failures that at the time might be attributed to fears of catching covid).

They might be able to ride out the loss of Batgirl due to the relative low cost and not having a chance to market it yet.. these other movies... it might be worth the risk to release it because the tax write off won't be enough to minimize the loss. IF it can be marketed well (like how it didn't cost money for people to CHOOSE to wear Pink or Barbie)

It will just be spun that Zaslav was brilliant and saw the writing on the wall, so it was a good thing he killed Batgirl and the DCEU and started over. They're the old regime's failures, not the new. Bonus time! More stock options!
I wish there was a way to drive him "out of office"...i mean seriously, the executives who are REALLY successful did so when their salary was low... most CEO's of big companies are simplly treading water, and not doing work worthy of their pay

WB currently has a massive hit with Barbie. That should keep the lights on for a while.

As for the strikes, I've heard from the Honest Trailers guys that the proper studios like WB, Universal and Paramount, actually want to get past the strike and back to making movies as soon as possible, but the streamers, especially Apple and Amazon for whom making movies and TV shows is just a side project, are the ones who put the breaks on any negotiations. Now, again, this information comes from the writers of Honest Trailers, and they couldn't talk about where they got that information from, so take it with a grain of salt.

I've heard the same from multiple industry people on The Letter of the Alphabet Formerly Known as Twitter. I've seen multiple posts wondering why the studios don't just strike a separate deal from the streamers, given that the streamers are more their rivals than their allies.

The thing is, "proper studios" are also streamers, and i am surprised Christopher didn't catch that.

WB = Max (that should be obvious to all of us on this thread who followed the Batgirl saga)
Universal = Peacock
Paramount = Paramount Plus

And we didn't yet mention DIsney = Disney+

Netflix is really the only major non-studio streamer... Apple + and Amazon Prime spent major money to be up there, but really, they gotta be mid to lower tier, especially below Netflix and Disney+
 
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The thing is, "proper studios" are also streamers, and i am surprised Christopher didn't catch that.
Also being the crucial word there. The traditional studios still have other outlets, whether they be theatrical, physical media, selling digital copies through different platforms, and even traditional TV. Streaming, for them, is an experiment, and one that after the heights and relevance of the pandemic has cooled way off, to the point that WB and Disney have scrapped a lot of content from their respective streaming services in order to cut losses, and Universal and Paramount may not even have their streaming services for much longer. These studios have realized that it is far more profitable for them to produce content and then licence it out to other services than to produce for their own service.

Also, WB and Disney especially have to consider how streaming their big movies during the pandemic may have "trained" their audience to just wait for their blockbuster movies to hit streaming. A lot of their tentpole movies have not been profitable at the box office, most notably with Disney's Pixar releases (with the slow burning box office of Elemental being an indicator that this problem is in the process of resolving itself) and how big a hit The Flash has become as a digital release this past week.

And, no, Apple and Amazon are not top tier streamers, but they don't need to be. That was my point, they don't view their streaming services as a way to make profit, but to have prestige for the brand. They don't need to return to production any time soon, so they don't have a lot of interest in "entertaining" - as they probably view it - the demands of the workers.
 
Thanks to decades of successful marketing, culminating in this century with the most hard-driven categorization of which character comes from what company, people are not running around completely confused about that. Its quite disingenuous to claim studios spending hundreds of millions on the marketing of their legacy IPs somehow failed to impart that character & company branding to audiences. When modern-day movie goers watched Infinity War, no one was saying, "Why don't they call Superman to fight Thanos?", nor were they expecting the Hulk or Thor to show up in either version of Justice League. When Zod was close to destroying earth's population in Man of Steel, I doubt a single member of the audience uttered, "Superman should call the Avengers to help. Or Spider-Man". It did not happen, because today's audiences know the difference. Its common knowledge--even to those who are not diehard superhero fans, as opposed to it being the "insider" territory of comic book readers--an argument which might have had more weight in the 1970s

It might come as a shock that audiences have responded to the marketing of DC and Marvel's IP to the degree that no one is walking around making statements like the three examples posted above. If someone sees that unmistakable red & white logo, and they say "Another Marvel movie is in the theatres" you can bet they know something about which characters have been in Marvel films at any point in the MCU's history, and its highly unlikely they're thinking Affleck's Batman, Gadot's Wonder Woman or Cavill's Superman appeared in any of that franchise's films. Its not a large, jumbled toybox.
No most of them don't think that DC and Marvel all coexist, the confusion tends to be with which characters are at which company. It's just been in the last couple years that I've finally gotten my mom to understand that Batman, Superman, Wonder Woman, ect. are DC and Spider-Man, Captain America, Thor, ect. are Marvel. I've had conversations like that not just with my mom, but with non- fans I worked or went to school with. I'm not just talking out of my ass here, I'm basing everything I've said on real interactions I've had with people who know nothing about comic books.
 
No most of them don't think that DC and Marvel all coexist, the confusion tends to be with which characters are at which company. It's just been in the last couple years that I've finally gotten my mom to understand that Batman, Superman, Wonder Woman, ect. are DC and Spider-Man, Captain America, Thor, ect. are Marvel. I've had conversations like that not just with my mom, but with non- fans I worked or went to school with. I'm not just talking out of my ass here, I'm basing everything I've said on real interactions I've had with people who know nothing about comic books.

I have very similar conversations with people. Some people who don't know comics at all ask about the big guns like Spider-Man, Iron Man, Superman, etc., but the majority of people don't get which company owns the lesser known characters like Ant Man, Captain Marvel, Shang-Chi, and Black Adam. To be fair, there are a lot of similar power sets at that level and the movie designs today have all the costumes look pretty similar.
 
You'd think people who don't know comics would assume Captain Marvel is owned by Marvel...

For people of my parents age, they were more likely to have read a Captain Marvel comic than a Superman comic. But, yeah, I could have found a better example. Moon Knight or Hawkeye would have been good ones.
 
No most of them don't think that DC and Marvel all coexist, the confusion tends to be with which characters are at which company. It's just been in the last couple years that I've finally gotten my mom to understand that Batman, Superman, Wonder Woman, ect. are DC and Spider-Man, Captain America, Thor, ect. are Marvel. I've had conversations like that not just with my mom, but with non- fans I worked or went to school with. I'm not just talking out of my ass here, I'm basing everything I've said on real interactions I've had with people who know nothing about comic books.

Morpheus 02 covers it well enough:

I agree

I think the movies of the past 20 years have mainstreamed comics...or at least the general IP's, so that they are as familiar to the general public as sports teams.

JD, again, this is not the 70s or 80s, where there was some brand confusion. In this century, the parent companies of DC and Marvel have made their best investment in successful, defining marketing of both company and its IPs to the point next to no one--as in the examples posted the other day--are even wondering why Superman never appeared to fight Thanos, Iron Man was not on call to help with Zod, or Aquaman did not show up to take on Namor. Average people with no great interest in / love for superhero content have been as inundated with the marketing of the company brands as much as the die hard fans, and that has much to with the reason the DCEU and MCU combined for more than 40 movies. That is no accident or "just a trend". That's first class marketing of DC and Marvel to the degree that they've established universes audiences are familiar with, and the characters who exist in each.

This circles back to that familiarity / built fandom is the reason some fans who were heavily invested in the DCEU may write off the remaining two films, as the DC film universe they know (not to be blurred with any other) is coming to an abrupt end, with said fans not just thinking "its all one pot of superhero Gumbo, where established universes which appealed to me doesn't matter."
 
I'm with JD, complete with similar anecdotal experiences.

It's like some of you don't have family members who aren't in love with this stuff the way we are. Lucky you, seriously, for not having to pause these movies constantly to explain what we here take for granted.
 
What I found funny was how some of the general moviegoing public, not caught up with industry news, went into Infinity War thinking it was going to end like every other comic book movie they'd ever seen.
 
Also being the crucial word there. The traditional studios still have other outlets, whether they be theatrical, physical media, selling digital copies through different platforms, and even traditional TV. Streaming, for them, is an experiment, and one that after the heights and relevance of the pandemic has cooled way off, to the point that WB and Disney have scrapped a lot of content from their respective streaming services in order to cut losses, and Universal and Paramount may not even have their streaming services for much longer. These studios have realized that it is far more profitable for them to produce content and then licence it out to other services than to produce for their own service.

Also, WB and Disney especially have to consider how streaming their big movies during the pandemic may have "trained" their audience to just wait for their blockbuster movies to hit streaming. A lot of their tentpole movies have not been profitable at the box office, most notably with Disney's Pixar releases (with the slow burning box office of Elemental being an indicator that this problem is in the process of resolving itself) and how big a hit The Flash has become as a digital release this past week.

And, no, Apple and Amazon are not top tier streamers, but they don't need to be. That was my point, they don't view their streaming services as a way to make profit, but to have prestige for the brand. They don't need to return to production any time soon, so they don't have a lot of interest in "entertaining" - as they probably view it - the demands of the workers.
So exactly how big a hit was the Flash? And did it earn additional money, or just views?

they definitely need a new model of how to obtain, show and pay for content

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I am hoping she meant SPiderman, but slipped out Superman.
Morpheus 02 covers it well enough:



JD, again, this is not the 70s or 80s, where there was some brand confusion. In this century, the parent companies of DC and Marvel have made their best investment in successful, defining marketing of both company and its IPs to the point next to no one--as in the examples posted the other day--are even wondering why Superman never appeared to fight Thanos, Iron Man was not on call to help with Zod, or Aquaman did not show up to take on Namor. Average people with no great interest in / love for superhero content have been as inundated with the marketing of the company brands as much as the die hard fans, and that has much to with the reason the DCEU and MCU combined for more than 40 movies. That is no accident or "just a trend". That's first class marketing of DC and Marvel to the degree that they've established universes audiences are familiar with, and the characters who exist in each.

This circles back to that familiarity / built fandom is the reason some fans who were heavily invested in the DCEU may write off the remaining two films, as the DC film universe they know (not to be blurred with any other) is coming to an abrupt end, with said fans not just thinking "its all one pot of superhero Gumbo, where established universes which appealed to me doesn't matter."

I think that part about writing off the DCFU is right...and with that abrupt end , the social buzz dissipated too.

On the TV end as an example, I think the reason The Flash became CW's most watched show at one point was because fans of the 90's show and/or comics were excited about what they saw so far, and was able to create buzz to add interest of then non-fans.

I also think there are a couple of other factors... many of us grew up on SUper Friends. I know @TREK_GOD_1 hates the show, but it definitely cemented the DC characters together for the US culture.

And with Marvel... even if many people were not previous comics fans...if they had kids, they had to take them to that favorite movie, and then wind up learning the lore there.
I'm with JD, complete with similar anecdotal experiences.

It's like some of you don't have family members who aren't in love with this stuff the way we are. Lucky you, seriously, for not having to pause these movies constantly to explain what we here take for granted.

My social circles, at least those who talk about movies...if they weren't fans of some degree themselves, then they are taking their kids to the movies...so they get the education whether they wanted it or not

What I found funny was how some of the general moviegoing public, not caught up with industry news, went into Infinity War thinking it was going to end like every other comic book movie they'd ever seen.

And i think that is what made Endgame so successful. A cliffhanger that was totally going to be resolved to apparently great satisfaction for many.
 
I'm with JD, complete with similar anecdotal experiences.

It's like some of you don't have family members who aren't in love with this stuff the way we are. Lucky you, seriously, for not having to pause these movies constantly to explain what we here take for granted.

I do. I have a nephew who’s now 30, who never in his life has expressed any interest in comics or superhero’s. His dad is a meat and potatoes mechanic, and he takes after him. He is the definition of “non-fan”, so imagine my surprise several years back when he was trying to get my sister to see whatever MCU film was big at the time, then told her which films she needed to see first and the order she needed to watch them. Blew my mind. So yes, plenty of non-comics fans understand the MCU, who’s in it vs DC, and the concept of shared cinematic universes.
 
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