And it's amusing how the campiest and most fun-loving Bond became arguably the most popular Bond with movie audiences. Moviegoers in the 1970s and '80s wanted a Bond who could kick a lot of ass but also knew how to quip, joke and lighten the mood with human behavior that put viewers at ease in the middle of a film about world domination, nuclear blackmail or an espionage battle. "Hey, Roger is joking and smiling and he's making funny quips. We're gonna be alright."
Roger Moore may be the least Bond of cinematic Bonds in some respects but he gave audiences what they wanted even when his films didn't.