Christopher post: 13292224 said:Even before this stuff was all done digitally, I'm sure it was common for cover designers to mock up multiple different potential text treatments and placements to show to their bosses for approval.
Oh, god, yes. Covers are endlessly tinkered with due to input from the author, the agent, the editor, the publisher, the sales department, the sales reps, the big accounts, etc. And the more high-profile the project, the more cooks are going to be involved. I've seen books that have gone through the umpteen mock-ups before everybody settled on the final cover. Heck, at one point, my first Eugenics Wars novel was tentatively titled KHAN and I used to have a mockup of the cover featuring that title.
And I remember another book, not-Trek, in which the title came first, then the publisher found a big-name author to front the book, then they found a ghost-writer to actually write it, then another ghost-writer to rewrite what the first ghost-writer did, and so on, and, in the meantime, the sales reps already were out taking orders for the book based on the cover art and Big Name Author's name alone. In other words, the title and the cover existed even while the publisher was still struggling to get a book by that title written by somebody!
Punchline: the book in question was named the "worst book of the year" by ESQUIRE magazine AND hit the New York Times Bestseller List.

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