It will eventually happen to Marvel, just like it happens to everything else.
Hell, it’s happened to Marvel before. And I ain’t talking about when the whole damn company nearly died not so long ago.
Despite attempts to write them out of their own history, a lot of the players that eventually became known as Marvel studios were
very heavily involved in making and profiting from the Blade and Spider-Man trilogies. Blade was such a success for them, that it probably deserves most of the credit for Marvel Studios even existing.
And yet, both trilogies still tripped up in the end.
The MCU would also probably be a very different beast if it wasn’t the latest product of failure. All it would take is Paramount deciding to go with producing more Hulk instead Iron Man (or learned the wrong lesson from Incredible Hulk’s stumble), and we could have ended up in a DC situation.
Hell. If Marvel hadn’t had to sell itself off in pieces to
any interested buyers, we might have never gotten blockbuster movies at all.
To loosely paraphrase a certain muppet, failure tends to be one of those things that ties together the past, present, and future. You can’t escape it, but it can also be what you make of it.