One of the biggest issues with Star Trek movies, in my experience, is that they are judged as "STAR TREK MOVIES" and not simply as "movies," especially by the fans. I'm reading a lot of that here.
It's funny because I watch stuff like Guardians of the Galaxy or The Avengers, which everyone essentially has an orgasm over...and I think to myself "this is pretty much identical in terms of structure, fun, plot, positives and negatives as the Reboot Star Trek movies," yet those same people who love Avengers will defecate all over the reboots.
I watched Guardians and thought it was far weaker than any of the reboots. Yet, if you were to read out here or talk to an everyday fan...they'd squee over GOTG and crap on the Trek movies.
I'm just the opposite. All things being equal- Star Trek gets the edge for me just because I love that universe and those characters. So, same general plot and structure for a GOTG or superhero movie and I'll take the Trek movie any time. It feels like most "fans" are exactly the opposite though...they'll accept foolishness from other genre movies...but if Trek is anything other than exactly what they expect or want...it's pure shit.
It's an odd phenomenon...and I've never been able to get my head wrapped around it.