What Makes Star Trek An Exceptional Space Opera: How much people (or a person) like or recognize it, compared to how much they like or recognize all the other Space Operas.
What Makes Star Trek: The Label. And a lack of lightsabers.
See, I knew Star Trek Online having glowed swords was a bad idea.
Yup, that's pretty much it, but then you have to look at what is being recognised, is it just the names of characters in the original series? What about the later series...Picard has almost as much recognition, and for some, even more. Is it something about the style? The Design? The nacelles and hull, the Starfleet Delta? Well...as endless parodies and similar in hints can show you, those can occasionally turn up elsewhere without directly meaning Star Trek. Is it the federation? That specific utopian set up? Well...we all know Andromeda is Star Treks cousin, but is it actually Star Trek...what about Babylon 5? Now granted, all these things are influenced by Trek. Is it the made up but grounded science? Well, Dark Matter (I mention that show a lot, I think it's gonna be useful thinking about new Trek tbh) drips with subspace this, tachyon that, chronitons....it has all the notjeffriestubes and notquitewarpdrive and almostatranswarp drive, not to mention Androids with emotion chips you could want. The morality tale aspect outright planned by Gene Rodenberry? That is pretty much the point in a lot of SF.
Now given these things are not unique to Trek, in some cases because Trek has inspired other material, and given that each fan or person may have a different idea of what Star Trek is.....is Star Trek simply anything the legally has those words slapped in the title and some of the things we know are in it?
The absolute one thing, that is unique to Trek is the characters and settings we have already seen, which means it's history basically. A reboot can retell those, or a continuation can build on those, but without those, we are left with literally just a name as its unique point. Which isn't much. We are basically on brand recognition here, and brands love to have history. Star Trek Est 1966. More or less.
Which path would you take to ensure absolute maximum brand recognition, trading on 50 years of history, and hundreds of hours of Television?