Suicide Squad has passed MOS domestically. If you exclude China's contributions to GOTG, SS has surpassed that film internationally. The last market SS has to open in is Japan on September 10th. Projections are for $10-15 million total from that country. Those foreign markets, man. In other news STBeyond netted a cool $30 million from China so far. Hopefully it picks up more.
Looking at the numbers the DC and Marvel films stack up, I can't help but feel bad for Fox's X-Men. Before Apocalypse, what were they doing wrong?
There are a couple unfortunate issues that have plagued the entire series:
1. The focus is way too narrow for a team series. The first three movies followed the same formula: an overarching story that boils down to Xavier vs Magneto featuring Wolverine, plus basically other 1 co-star (First Rogue, then Nighcrawler, then Beast) and a villain. Everyone else was a glorified cameo. The second trilogy basically just replaced Wolverine with Mystique (first co-starring with Havok, then Beast and Wolverine - a little shake-up there - then Jean Grey).
2. They constantly run away from the comic book style even when it would actually make sense. Apocalypse took place in the 80s, yet they're wearing hard shell black combat suits that look like something from Halo. This may have helped them way back in the beginning when comic book movies were a novelty, but now they're running away from the most popular genre in Hollywood.
3. They annoy the fans by throwing out one wasted cameo after another, repeatedly killing off popular characters without even giving them anything worthwhile to do, and making massive personality and ability changes for no logical reason whatsoever. Yet at the same time, they try to 'please' the fans by including all these different mutants who don't even need to be there and basically just feel like pointless characters that no one cares about (and more casual viewers might even find it annoying trying to understand why all these random characters are here).
4. They're too obsessed with being serious, even at the expense of being authentic or logical. Not saying they should joke around like the Avengers, but several of the characters they have used are supposed to have a real sense of humor that should've come through more. And at the very least, the 'we're the serious, adult superhero franchise' argument begins to ring hollow when people are constantly let off the hook for the consequences of their actions (seriously, how many times are you just going to release Magneto back into the world?).
5. The action, while solid and entertaining, never feels unique and doesn't make much use of the awesome capabilities the characters have (the future scenes in DoFP are a refreshing exception to this, but unfortunately Apocalypse once again dropped the ball). They also rarely ever feel like an actual team. Most of the big action scenes in the franchise are one on one or two or three on one. Six movies into the franchise (of one of the most popular superhero teams in history) and there have been basically two fight sequences that actually hinged on teamwork instead of just pairing people off.
None of those things necessarily will sink a movie. Days of Future Past and X-Men United were resounding successes despite them, and First Class wasn't bad overall either. But they've all started to wear increasingly thin over time, and Apocalypse was probably the absolute worst example of almost every single one of those issues to date (excepting Wolverin Origins, which should never be spoken of at all), so the backlash is even bigger. Plus it gets extra demerits for the most powerful enemy on the X-Men roster not even getting one good fight scene, and the fact that really none of the recurring characters actually even had a good part in this movie, leaving the entire thing to be carried by the new cast - who were actually quite good (they gave me hope for the next movie), but not good enough to make up for everything else.