Those figures tend to be overblown and bombastic and are really only used by people to "prove" the movie "failed".
Suicide Squad was likely profitable before it even hit the screens from all the merchandise sales.
Interesting article from
Forbes about breaking down the figures from
BvS and how $860m in revenue is a very small profit in respect of ROI, but more importantly how long it takes for said revenue to actually hit the coffers, especially given the massive upfront costs of making these types of films:
http://www.forbes.com/sites/robcain...an-v-superman-a-good-investment/#54bd44d47d67
Even at the more modest end of a production budget for
SS at £175m, with global marketing hitting similar numbers, say another $150m, at $325 (before global home entertainment costs, talent (and guild) residuals, "off the tops", and interest), one can see the $700m+ figure as, sadly, reasonable, given Theatrical Release revenue sits at 52% in the US and 42% outside (barring China).
The production companies will want as much of that money to come in "up front" (from theatrical revenue) as possible, given the monies generated elsewhere can take
years to scrape back.
Pacific Rim is a good example of that, only becoming profitable 3 years after release. It eventually got a sequel greenlit, but I wonder if DC's apparent impatience will allow a sequel for
SS
And in regards to merchandising, Batman, WW, Superman generate approximately $1b a year, roughly $100m is seen by WB. I can not see added sales of
SS produce hitting the numbers you think.
MoS made roughly $175m prior to release in licensing (cars, glasses, watches etc), a big release, of a big iconic name, so it would be interesting to see how much time etc DC invested into generating money for
BvS against
SS for licensing and how that impacts on
SS's profitability.
I'm in no way care whether
SS is a hit or a flop. I am interested in the crazy monies invested in these properties and how a big superhero film now seemingly has to race towards $1b to be a financial success.
Note: the Forbes article used April data and
BvS performed better overseas than predicted, so profitability looks more like £200m+ (
http://deadline.com/2016/03/batman-v-superman-opening-weekend-box-office-records-1201726300/)
Hugo - let's see what week two holds