Some have implied that Abrams didn't care/respect ST, but I never felt like that was the case with ST2009. STID is another story.
I think STID suffered from respecting ST too much, to the point of slavish homage. Although I think that comes more from Lindelof than Abrams. Lindelof was the one who insisted on using Khan.
Although there were some ways in which STID respected the legacy of Trek very well. I really liked the way it recreated the "Arena"/"Devil in the Dark" dynamic of Kirk being gung-ho to attack a perceived enemy over Spock's objections, then belatedly listening to Spock's urgings and attempting a more peaceful solution.
Was Khan actually slavish homage, or trying to exploit a known moneymaker?
Some have implied that Abrams didn't care/respect ST, but I never felt like that was the case with ST2009. STID is another story.
I think STID suffered from respecting ST too much, to the point of slavish homage. Although I think that comes more from Lindelof than Abrams. Lindelof was the one who insisted on using Khan.
I understand that perspective, but to me it wasn't about respect, it was about pandering.
It felt like the filmakers had a long check list of items they wanted to include in the movie. The script was connecting the dots between check list items. It seemed very lazy and formulaic to me. That's why I got the impression JJ didn't care much about it.
IS it
homage or trying to duplicate success without being too original?
Khan wasn't homage -- that was simply using the most-loved Trek villain...but doing so in a way that didn't make much sense in this new movie universe.
The opposite was Christopher Pike... not a whole lot like his TOS appearance...but due to acting by Bruce Greenwood, his short scenes made him a legit reason why this situation was "personal" for Kirk.
Plus, it is hard to hang everything on the creators when we have no idea what kind of input and pressures Paramount put on the production.
Yeah, I would be surprised if there wasn't a fair amount of pressure coming from Paramount to use Khan in STID.
And back to the OP, I've actually thought that the Abrams' "I wasn't really a Star Trek fan" bit was probably encouraged/exaggerated by Paramount's marketing folks as part of the "not your father's Star Trek" campaign.
I also feel like the studio gave that pressure in the same way execs insisted on a time travel aspect in Enterprise.
khan "worked" then, just like the original crew. Why not now?
It doesn't matter who's a fan and who isn't. It's a nonsense standard. There are tons of fanfic writers and fan filmmakers who do terrible work, although there are some who do quite well. Love for a property does not equal skill at writing or filmmaking. Nicholas Meyer wasn't a Trek fan -- in fact, he was rather contemptuous of Roddenberry's optimistic view of the future -- and yet most people think highly of his Trek movies.
Besides, it's well-known that the "Supreme Court" behind the Bad Robot films includes two devoted Trek fans, Roberto Orci and Damon Lindelof, as well as outsiders like Abrams and Bryan Burk. Among them, they provided a balance of both fan and non-fan perspectives, which is exactly what you need for a project like this, that needs to appeal to broader audiences as well as established fans.
And arguably it was Lindelof's fanboy insistence on including Wrath of Khan homages that damaged Into Darkness. It can be a bad idea for a filmmaker to be too much of a fan of a property. Good writing or filmmaking requires the ability to kill your darlings -- to step back from sentiment and self-indulgence and take a hard, critical look at what works and what doesn't. It's good to be able to consider your property with an objective eye. (By analogy, I've always found that some of the most insightful and understanding portrayals of religion in fiction have come from atheist or agnostic writers. They have the ability to step back and get perspective on the subject rather than being mired in a single viewpoint.)
Anyway, this whole insistence on whether directors are fans or not is just another obnoxious exercise in gatekeeping, an attempt to mark territory and claim that only fans should be allowed to participate. Which is an odious and harmful attitude. It's not bad to let outsiders into the clubhouse. We should want to share the things we enjoy with other people. Fandom is supposed to be about liking things. It should be more about "Hey, guys, look at how cool this is, you wanna play too?" rather than "Stay away, the precious is mineses!"
To say "It doesn't matter who's a fan and who isn't. It's a nonsense standard." to me is really off...
Really, being someone who is known as a great director or actor doesn't guarantee a good film either. Spielberg has messed up a few things in his day. And Bryan Singer, who made a solid success with a comic book-based Movie (X-Men), somehow messed up Superman Returns. Or actors -- we all know several films that even the best actors have made that just stunk.
And with Robert Wise...TMP was in a time pre-internet, and very few viewing options (as well as Trek hunger)...i doubt it would've done as well in today's climate. As a child, i think i recalled the movie being a ripoff of 3 episodes (the Nomad episode, Doomsday Machine, and something else i am forgetting), and certainly as a 6 year old, fell asleep in.
What a "fanboy" can also add is hype. That's especially important in this world of social media, and short attention spans.
So the Flash Gordon TV series..which the 2nd half actually felt like a modern take on Gordon, lost so many people early on, that it never got a chance to recover (ratings-wise)
On the flip-side, the Flash has gotten much more excitement due to judiciously using people of the past (like the 1990's series leads), and so new announcements about merely casting choices get pre-show excitement.
Or movie-wise...the Raimi Spiderman movies are accessible to kids and casual fans...but the fans get hyped about the Spiderman theme thrown in, or a well-played J. Jonah Jameson (which, as a result of "fanboy" casting, gets JK Simmons some recognition to help him do other more serious work & respect)
A fanboy who is
also a good director/producer knows
which elements from the past and how it should be done to make the new feature make sense.
They know how to make a feature that the general audience will
like, but fanboys will
love and see & talk about multiple times.
Oh, and not being a fan can also make you blind to things that made that property popular in the first place, and help you frame the movie correctly. The Nemesis director was famous for not knowing Trek .. and you can feel it in the film.
Christopher..you point out Nicholas Meyer being director of the successful Trek 2...but it was Harve Bennett who came up with the storyline...and though Harve as well wasn't a "fan" early on....he became a student of Trek, and did the original binge watching to understand it enough to pick out a good "seed" to grow his movie.