...any new Star Trek product tries to 'reconcile' with it's original audience
Not gonna happen. There simply isn't enough of us folks left to make it worthwhile for CBS.
The thing is: There is currently a
Star Trek Collection selling in the stores, where people can pay a lot of money to buy models of decade old Starships. And apparently it sells. There is still a Star Trek-related market.
What would be interesting is the following: As it seems, merchandise on "the old" continuity is currently selling better than merchandise for the JJverse. (At least that is what it seems. If anyone has reliably numbers, I would love to hear!)
This could imply the market for the 'traditional' Star Trek is still there, and while this will not affect the big money of blockbusters, it is highly relevant for CBS: Why paying Paramount and Bad Robot lots of license fees to use the JJverse, when they already have the rights to the old (tv)-continuity, and the old one is much more 'merchandisable'?