The concept of Seven of Nine began while
Brannon Braga was sitting at home, late one night, and saw a televised promotion for the Borg-centric
third season installment "
Unity". (
Braving the Unknown: Season Four,
VOY Season 4 DVD;
Cinefantastique, Vol. 30, No. 9/10, p. 75) The idea of having a Borg crewman aboard the starship
Voyager – a notion that instantly appealed to Braga – occurred to him as he was watching the advertisement. (
Cinefantastique, Vol. 30, No. 9/10, p. 75) He then brought the character concept to the attention of fellow writer
Joe Menosky. Braga later remembered, "
I called Joe Menosky, and pitched this idea, and he thought it was a great idea. And then we talked about it and all the things.... 'What would that mean, to have a Borg character?' It would be really cool." (
Braving the Unknown: Season Four,
VOY Season 4 DVD) Braga also related, "
I called Joe Menosky and we brainstormed. I wanted to make sure it wasn't a stupid idea." (
Cinefantastique, Vol. 30, No. 9/10, p. 75) After Menosky approved of the concept, Braga called Executive Producer
Rick Berman. "
It was late, but I was so excited [....] He really liked the idea but he had the stroke of genius, 'Make it a Borg babe,'" said Braga. "
And we just talked about it, for a couple hours, and we just thought, 'This is a really cool idea. This could be really... just the thing we need.'" (
Braving the Unknown: Season Four,
VOY Season 4 DVD) This marathon conversation between Berman and Braga took place in the spring of
1997. (
A Vision of the Future - Star Trek: Voyager, p. 348) Berman was not the only executive producer to whom Braga suggested the idea of a Borg crew member, however. "
I [...] took it in to Rick Berman and Jeri Taylor," Braga said, "
and they liked the idea." (
Cinefantastique, Vol. 30, No. 9/10, p. 75) Taylor herself commented, "
The idea of having a female Borg was one of those that came largely through spontaneous combustion. It started with Brannon, and quickly gained a great deal of support." (
A Vision of the Future - Star Trek: Voyager, p. 348)