Trek has never been that high-brow or just for "enlightened people." Some folks have placed it on a high pedestal over the decades, but the foundation of that pedestal bears closer scrutiny, IMO.
But if a franchise is going in a direction you don't like or you've simply grown tired of it, then it's just a matter of getting off the train and/or moving on to something else. No one has to be a fan of something forever.
Me, though. It's "Star Trek forever." Even if there are incarnations that I may like less than others, I'd like to see Trek continue for as long as it can. To me, that's when you really love something and aren't just a fair weather friend.
I would like to think that 50 years from now, there will be new generations of Trekkers still talking (or rather arguing) about their latest Trek movie or series.

Star Trek towards the future, baby!
But if a franchise is going in a direction you don't like or you've simply grown tired of it, then it's just a matter of getting off the train and/or moving on to something else. No one has to be a fan of something forever.
Me, though. It's "Star Trek forever." Even if there are incarnations that I may like less than others, I'd like to see Trek continue for as long as it can. To me, that's when you really love something and aren't just a fair weather friend.
I would like to think that 50 years from now, there will be new generations of Trekkers still talking (or rather arguing) about their latest Trek movie or series.

Star Trek towards the future, baby!