Really the problem facing the studio is can a trek film (today) mange to gross enough to cover its budget and marketing.
Now obviously during the 70's and after inflation the answer is yes. But its hard to gauge.
Obviously since the Final Frontier Trek films have competed not only with other films, but that audiences could see Trek 26 weeks out of the year free.
This of course will be the first film, since the Voyage Home that doesn't apply.
Part of me is actually wondering if it would be better to delay the opening to the next summer (if the strike continues) on the odd chance that less films will be out and competitive.
REally the problem with a Christmas release compared to a Summer release is that typically 3 things happen. 1. Adult film does very well, one children's film does very well, and one family film does very well.
With the short length of the holiday (2 weeks to really nail the box office), the one advantage Summer has is that its a three month window. You have a larger canvas to try and maximize your film's possible audience. But Summer also has a bigger burden, that is typical a crowded field for splashy adventure fils. And Trek's hasn't had the ability to match that in decades.
And without us (the audience) knowing the look, style and feel of this film its really hard to guess where it would fit better. And we also need to check the releases in that same period.
Now obviously during the 70's and after inflation the answer is yes. But its hard to gauge.
Obviously since the Final Frontier Trek films have competed not only with other films, but that audiences could see Trek 26 weeks out of the year free.
This of course will be the first film, since the Voyage Home that doesn't apply.
Part of me is actually wondering if it would be better to delay the opening to the next summer (if the strike continues) on the odd chance that less films will be out and competitive.
REally the problem with a Christmas release compared to a Summer release is that typically 3 things happen. 1. Adult film does very well, one children's film does very well, and one family film does very well.
With the short length of the holiday (2 weeks to really nail the box office), the one advantage Summer has is that its a three month window. You have a larger canvas to try and maximize your film's possible audience. But Summer also has a bigger burden, that is typical a crowded field for splashy adventure fils. And Trek's hasn't had the ability to match that in decades.
And without us (the audience) knowing the look, style and feel of this film its really hard to guess where it would fit better. And we also need to check the releases in that same period.
