Are we going to go through this again? Star Trek has always been an action adventure franchise since the 1960s and also one that made money (did you think that the IDIC was made for the highfalutin things that you keep attributing to Star Trek? It was created to make money!) Ditto with all of the other merchandise too. One more time for those that didn't get it (or never saw it the first time) : Care to repeat the same bullshit about Star Trek again? As for Sherlock Holmes; you didn't mind all of those movies that were set in the 1940s where Basil Rathbone as Holmes fights Nazis, so why should you mind a set of Holmes movies where Holmes has a bit of an action thing going on? Something had to be done to make the Holmes character stand out more than it used to in movies, and this was it.