WW opens in Japan on August 25. While it's true that female protagonists are common in Japanese genre fiction, they are generally different from the powerful, independent warrior-leader type embodied in Wonder Woman.
Apparently there was some fan backlash against the marketing there, which presented the character as some cutesy naif who can't get by without a man's help:
http://en.rocketnews24.com/2017/05/...ne-treatment-in-japan-and-fans-are-not-happy/
Kor
This quote from the above link made me stop and wonder. (No pun intended)
Some Twitter users were, however, somewhat more understanding of Warner Brothers Japan’s position, tweeting:
“Sure, the ad is vulgar and in really bad taste, but in a country where an idol group like AKB48 sells, I guess a good percentage of the public simply isn’t willing to embrace or empathize with a strong female character who doesn’t need the help of a man.”
That certainly may be true, when you consider the fact that prominent heroines in Japanese pop culture include characters like the sexy Cutie Honey or the very young (and we mean junior-high-school-young) Sailor Soldiers from Sailor Moon and the magical girls from Pretty Cure.
The ad campaign may be trying to market itself a la "
Frozen"... which is what this article ...
https://www.forbes.com/sites/scottm...der-woman-be-japans-next-frozen/#17c6e3a92f3a
...championed weeks ago.
This next quote stands out in the Forbes article (and answers the
Ghost in the Shell question).
The real question is whether Wonder Woman plays like a DC Films offering, a somewhat conventional MCU superhero movie or, ha ha, a Disney princess adventure. First of all, none of the Hunger Games or Twilight Saga films made more than $7 million in Japan, so those aren't helpful in terms of comparisons. And no, that Wonder Woman isn't a Japanese-specific property isn't necessarily a disadvantage, as Power Rangers made just $1m in Japan (it just opened last week) while Ghost in the Shell made just $9m. Actually, inflation/deflation notwithstanding, Man of Steel also made $9m back in 2013. Batman v Superman and Suicide Squad both made $16 million-$17 million, which is almost identical to Kong: Skull Island ($17m) and Doctor Strange ($16m). Looking at recent MCU movies, if Wonder Woman plays like that we're looking at a range between $10m (Ant-Man, Guardians of the Galaxy Vol. 2) and $26m (Avengers: Age of Ultron, Captain America: Civil War). But, and this is a big "but," if I'm Warner Bros. I'm selling the hell out of Wonder Woman as a princess adventure fable, as opposed to a comic book superhero movie. Because, well, for example, Frozen earned $249m in Japan back in 2014.
Alas, the WB marketing dept seems not to have finished reading the above article, since they stopped with the idea of "cartoon" Princesses and did not continue reading through to the Forbes quote about...
the marketing (for Frozen) played up the female empowerment angle right as Japanese society was starting to come to terms with societal chauvinism.
Who knows who's right? I certainly am no expert on Japan or "marketing" but time will tell soon enough if the strategy is correct since WW opens in just 8 more days.
Oh... and without Japan's input, WW is just 2.2 mill shy of the 800 mill mark worldwide.
http://www.boxofficemojo.com/movies/?id=wonderwoman.htm
As of Tuesday.. its daily gross is 4-7 times as much as its "fellows" in the DCEU...
http://www.boxofficemojo.com/showdowns/chart/?view=daily&id=dcuni.htm
I love how despite being behind the other three films in weekly (domestic) grosses at the end of week 1, WW pulled far ahead of the 3 others in weekly grosses by week 2 and still (week 11) hasn't relinquished its hold on that spot.
The same observation can be made for the weekly domestic grosses of the
summer superhero movies.
http://www.boxofficemojo.com/showdowns/chart/?view=daily&id=2017superhero.htm
After week 1, third place WW catches up and surpasses the other 2 movies
each week. I acknowledge that without "
Maleficent" sized numbers from Japan, WW won't hit worldwide grosses to challenge GotG's 862 million, but then again Guardians cost 51 million more than WW to make and currently their worldwide receipts are only 63 million apart. Even "Ghost in the Shell" sized box office will bring WW into striking distance of GotG's profitability.
You GO girl!
