Most big movie franchises these days are franchises that appeal to kids. Star Trek doesn't really appeal that much to kids.
The current iteration of Trek is also too silly to appeal the Gravity/Interstellar/Martian more adult crowd that wants to see new fresh science fiction.
Star Trek is stuck in between.
The current iteration of Trek is also too silly to appeal the Gravity/Interstellar/Martian more adult crowd that wants to see new fresh science fiction.
Star Trek is stuck in between.

but yes after so long giving us a khan like villain (literally every movie for the past...what..8 films?) maybe its worth a punt on an eerie TMP/2001/Sunshine/Interstellar type space mystery thriller