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Why is The Original Series still the dominant brand?

Probably it's the influence of the current multi-million dollar reboot film franchise.

But it was TOS that was re-booted, not TNG et al.

My pet theory about this is that it's like the restoration of a house or something. You strip down to the base level in order to rebuild something stronger than before. There was a perception by the mid-2000s that (rightly or wrongly) the Star Trek brand had become 'tainted', so the natural assumption to fix all of that was to go back to basics and rebuild from a more solid foundation.

TOS is the foundation of the Star Trek 'brand'. Which is probably why as the OT puts it, it remains the dominant brand.
 
TOS is the foundation of the Star Trek 'brand'. Which is probably why as the OT puts it, it remains the dominant brand.

I also think that the original series characters fit better with what Paramount and Bad Robot wanted to do: big money, action-adventure.
 
Until the 2009 reboot I would have said TOS was NOT the dominant brand. I think it's the dominant brand now by necessity since, you know, reboot.
 
Its the original, has the iconic characters, quality of the scripts, the acting, Set design/models/props, the look, the catchphrases, its historical importance, the fact it ended too soon leaving the world wanting more, being allowed to mature for 10 years like a finewine, the wrath of khan, the voyage home
 
Until the 2009 reboot I would have said TOS was NOT the dominant brand. I think it's the dominant brand now by necessity since, you know, reboot.

It's always been the most dominant brand from what I've seen.
 
Its the original, has the iconic characters, quality of the scripts, the acting, Set design/models/props, the look, the catchphrases, its historical importance, the fact it ended too soon leaving the world wanting more, being allowed to mature for 10 years like a finewine, the wrath of khan, the voyage home

I'll give you all of those except 'Quality of the scripts'. It's easy in retrospect to forget that for every iconic episode there are two or three silly ones.

Before 2009, Bermantrek was freshest in everyone's memory, but even then if there was a Family Feud category 'Name a Star Trek character', Spock and Kirk would have accounted for maybe 70-80 of the points.
 
It's always been the most dominant brand from what I've seen.
I remember a time when everyday drug stores were full of TNG action figures and toys. At the height of its popularity, TNG was absolutely the dominant part of the franchise.
 
Its the original, has the iconic characters, quality of the scripts, the acting, Set design/models/props, the look, the catchphrases, its historical importance, the fact it ended too soon leaving the world wanting more, being allowed to mature for 10 years like a finewine, the wrath of khan, the voyage home

I'll give you all of those except 'Quality of the scripts'. It's easy in retrospect to forget that for every iconic episode there are two or three silly ones.

Before 2009, Bermantrek was freshest in everyone's memory, but even then if there was a Family Feud category 'Name a Star Trek character', Spock and Kirk would have accounted for maybe 70-80 of the points.

Granted, the version of the game came out in 1986, so TOS was the only Trek, however, we played a game called "Outburst" with some friends last week. In the game you get a category and have like a minute to say as many things in that category you can. If you guess the 10 things on the list, you get one point for each. The category I had was "Planets."

Vulcan was number 10.
 
I wonder if that was because of Star Trek or because at some points in history pre-Relativity scientists postulated the existence of a planet called Vulcan closer to the sun than Mercury to explain the precession of its perihelion.
 
TOS is set apart by itself. It existed decades before the rest, it flourished in syndication. TNG, DS9, VOY, ENT -- they all flow in together, and when they arrived on the scene it was one flooded with cable, DirectTV, and later internet video. Maybe TOS just influenced proportionally more viewers than the rest.
 
^ I don't have the numbers, but I'd bet that, proportionally speaking, a bigger chunk of the 1980s-90 US watched more TNG than 1960s-70s US ever watched TOS.
 
^ I don't have the numbers, but I'd bet that, proportionally speaking, a bigger chunk of the 1980s-90 US watched more TNG than 1960s-70s US ever watched TOS.
At the same time millions were watching TOS movies and spending money to do so. Being on the big screen also helped cement TOS characters as the dominant brand.

TOS was often on five to seven days a week in some markets in the 70s,80s and 90s. I wonder how those numbers add up.
 
TOS was often on five to seven days a week in some markets in the 70s,80s and 90s. I wonder how those numbers add up.

Not to mention that in many markets it was on twice a day. I somehow doubt TNG was more watched.
 
Although, not really relevant to the topic, I'd argue that the "big three" of Star Trek is not so much Kirk, Spock, and McCoy, as it is TOS, TNG, and DS9.

At least for me.:bolian:

Well said.


What is odd is everyone is critical of TNG and DS9 cast members not having the acting chops of Shatner-Nimoy-Kelley. I don't deny they are a HUGE reason TOS endured and they are great actors that have better synergy than most shows.

But The thing that made TNG work was its synergy as well. Maybe the only truly great actor of that cast is Stewart, but I think as an ensemble, the TNG ensemble cast synergy was what made it work for me. Also, one thing that TNG did that was a little different was because it had a larger cast that was focused on (I say that because Uhura,Chekov, Sulu, and sometimes Scotty were not much more than semi-regulars with a fraction of screen time in the series), certain cast members could be paired up for good synergy: IE Data/Geordi , Riker/Picard, Riker/Troi, Picard/pretty much everybody, Riker/Worf are examples where actors could create some good scenes. DS9 could do that, but to a lesser degree, and many of their actors that could do that were actually the semi regulars like Garek, Dukat, Ki Winn, not to mention Brooks can be and is an intense actor in his own right. That is something TOS can't claim because the TOS WAS Kirk-Spock-McCoy, and sometimes Scotty, but as for the rest, they didn't have the acting chops or synergy the big 3 had.

Finally, even though I agree TOS is and probably always will be the dominant brand of Trek by virtue of the fact it was the first (and for some I can see it being the best...for me the TOS movies are decidedly better than the TNG movies, for example), but the odd accusation I keep seeing is TNG-ENT are mere reshuffles of TOS, yet no one says the same of Abrams Trek.

Geesh! That is the biggest reshuffle of all! The two movies may have made a lot of money, I don't deny that, but everything the TNG-ENT era is accused of (Actors not having the chops of TOS actors, being a rehash of what came before, etc) can be said of the Abrams Trek era.

I think time will tell if Abrams Trek will hold up. I have serious doubts that Abrams Trek will age well...I believe STID is already failing to hold up, and by the time ST2009 is 20 years old, I think it will be largely forgotten or at least thought of just another summer movie from years back. Or, Abrams trek will fall into similar disfavor that the one-time widely loved TNG era has, but time will tell. For me at least, I think Pine-Quinto-Saldana (the new big 3, I guess since McCoy is so DE-emphasized), don't hold a candle to Shatner-Nimoy-Kelley. Saldana may be a better Uhura, if not just a more modern interpretation, but she still is a typical actress. Not a great actress. Quinto does a great job as Spock, but he is doing an impression of Nimoy no matter how you slice it. And as for Pine, he's a fine actor, but for me at least, as Kirk, he doesn't have nearly the charisma of Shatner.
 
It's always been the most dominant brand from what I've seen.
I remember a time when everyday drug stores were full of TNG action figures and toys. At the height of its popularity, TNG was absolutely the dominant part of the franchise.

I'm a shameless TOS partisan, but, yes, at its height,TNG was definitely a big deal.

I'll add a third chorus to this line. ;) There was a time circa 1992-1994 where TNG definitely had major pop-cultural significance, and I would say from my memory of events it was widely accepted to be at least as equally 'dominant' as TOS. Maybe even more so.

I couldn't argue that to ever have been the case for DS9, VOY or ENT (although they all had their own appreciators at the time).

I still think TOS's current 'dominance' comes from it being, essentially, "Star Trek Unplugged". :D It remains Star Trek at it's more pure and undiluted, whereas all the later incarnations are perceived (rightly or wrongly) as having 'baggage'.
 
if TNG had kept the momentum/quality going from FC (e.g. if theyd somehow done a 'Borg trilogy' or something where each film leads on to the other) then Treks IX and X may have been their SFS and TVH and they could've kept on being the dominant Trek brand with XI and XII (possible crossovers with TOS/DS9/ENT)
 
The tide definitely shifted in the 90s to Next Gen era. Shifted back to TOS with JJ 09.

The kids of the 90's who grew up on TNG are coming into their own. They will bring back those characters someday, probably about 5-10 years from now.
 
TOS had the superior style of science fiction, I think. It also had more "classic" episodes.

But it had some serious limitations for a TV show speaking to modern audiences.

Being a sixties show, it would never really be able to show the characters entirely in a 3rd way.

Plus, the other characters like Uhura and Sulu and Scotty never got any real chances to display their personalities- a chance to demonstrate who their characters really were. It always focused on 'the big three'.

It seems the tide did shift a little back in the 90's--TNG had more episodes, and at the very least the 'secondary' characters got a few episodes devoted to just them.

Remember the debates-- "Kirk or Picard?"

One thing though, Trek viewing on TV/cable has seemed to disappeared. I never see Trek shows on TV anymore, not even on the Syfy channel. It's a lot more fun watching it on TV.
 
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