Well, is it because:
A. Star Trek fandom is the main reason why Trek is popular and has survived for 44 years. Without the hard care fans, Trek would have been forgotten ages ago and probably not have survived for more than one or two seasons back in the 60s. The fanbase also brought back Trek on the big screen in 1979. And in 1987, it returned to television thanks to the huge fan base. In other words, Star Trek equals its fans.
Or:
B. Star Trek has plenty of fans because the show was a popular quality show that received two Emmy nominations for best drama show. It may have done poorly financially in its first run and not been a huge ratings hit, but it did go on for three seasons, which meant it wasn´t seen as a flop. It later made money and more attracted viewers in syndication in the 70s when the right demographics were watching it. Later on, more folks went and saw the movies and watched TNG and the other shows. In other words, Trek is popular because of its intrinsic qualities and smart marketing. The fan base exists because tens of millions of people have enjoyed Trek in different incarnations over the years.
A. Star Trek fandom is the main reason why Trek is popular and has survived for 44 years. Without the hard care fans, Trek would have been forgotten ages ago and probably not have survived for more than one or two seasons back in the 60s. The fanbase also brought back Trek on the big screen in 1979. And in 1987, it returned to television thanks to the huge fan base. In other words, Star Trek equals its fans.
Or:
B. Star Trek has plenty of fans because the show was a popular quality show that received two Emmy nominations for best drama show. It may have done poorly financially in its first run and not been a huge ratings hit, but it did go on for three seasons, which meant it wasn´t seen as a flop. It later made money and more attracted viewers in syndication in the 70s when the right demographics were watching it. Later on, more folks went and saw the movies and watched TNG and the other shows. In other words, Trek is popular because of its intrinsic qualities and smart marketing. The fan base exists because tens of millions of people have enjoyed Trek in different incarnations over the years.