Plus theater take of the gross.
Why didn't Beyond do better at the Box Office?
- Thread starter The Overlord
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Plus theater take of the gross.
It's our next Star Trek movie at stake.
Ok. "All good things must come to an end" though.
There were only four tng style movies. Let's hope these ones will fare better.
Seeing the projection for Star Trek Beyond in China, that is a tall order.
ST: ID earned nearly $60 million in China. The projection for STB is $150 million - so, over twice the amount earned for ST: ID. This be would exceptional, yet it would be going against the trend of STB earning less money than its predecessor in the markets that have already opened.
ST: ID earned nearly $60 million in China. The projection for STB is $150 million - so, over twice the amount earned for ST: ID. This be would exceptional, yet it would be going against the trend of STB earning less money than its predecessor in the markets that have already opened.
Studios don't get 100% of the box office gross. The typical calculation is double the movie's production budget and that's the box office a studio needs in order to break even.
Perhaps China has done a better job marketing. 
^^^
It's because they know CBS All Access requires a subscription fee - and they also know that to get hardcore Star Trek fans to sub, they feel they need to pander to them. I'd say it's certain that if subs to CBS All Access to explode after the airing of the STD pilot on the CBS network in the U.S. - you won't see a second season no matter how well it does on TV in foreign markets. They did this to pimp/jump start CBS All Access and if that doesn't pan out, it's dead Jim.
Well, this time Paramount has a big production partner in China so that may give it more of a local marketing boost/tie in - but time will tell.
Paramount has partnered with a (perhaps even two) production company in China to promote the movie which it has never done before. Also they've stagger the release to try and limit Beyond's competition. China is now the most important box office next to the US for a lot of studios.
I disagree. If it is a proven money-maker, they will go forward with another distribution partner. Netflix seems like the likely fallback position if All Access stumbles.
Well it is going to be on Netflix everyone outside the US and Canada.
If the Chinese govt realise that Beyond is a metaphor for their territorial rights in the South China Sea, they will make viewing mandatory. So be optimistic.Perhaps China has done a better job marketing.
S'wha now?If the Chinese govt realise that Beyond is a metaphor for their territorial rights in the South China Sea, they will make viewing mandatory. So be optimistic.
If the Chinese govt realise that Beyond is a metaphor for their territorial rights in the South China Sea, they will make viewing mandatory. So be optimistic.
Well, maybe not.
Netflix are dam sure paying a pretty penny for that so that will help for sure.
CBS has reported the Discovery has already made them a big profit so the second season is basically already guaranteed. If CBS Access fails, Discovery will likely move to Netflix or go to being aired directly on CBS.
Probably not. I'm guessing maybe the episodes would later be available for purchase on DVD/Blu ray or on Itunes.
I am accepting of all people and cultures. It didn't bother me in the least. I'll state that I live in the midwest, and I know people who are otherwise staunch Trek fans who have still held off on the movie for that very reason. Don't discount conservativism in the midwest.
That, and the first trailer was awful. My own interest was flagging after seeing the kung fu and the motorcycle jump. I do like those things (as well as the Beastie Boys), but they looked out of place in a trailer for a Star Trek movie.
It was a summer filled with big franchise movies and reboots. I think these things are all factors.
I'm happy to report that I enjoyed the movie just fine. It was not among my favorites, but it was a far cry from the worst movies in the series.
The answer to the query "why didn't Beyond do better?" can be approached objectively.
BEYOND:
7.4/10 IMDb
83% Rotten Tomatoes
68% Metacritic
STID:
7.8/10 IMDb
86% Rotten Tomatoes
72% Metacritic
ST09
8/10 IMDB
95% Rotten Tomatoes
82% Metacritic
Ergo, the film was not as well received by audiences as the previous movies.
I read a lot of subjective reasoning on this forum - especially regarding the marketing. But I see precious few figures to back up the claims.
Another objective argument could be to do with the casting. Benedict Cumberpatch was a huge draw for many, whereas Idris Elba is less well known and was hardly visible in the promotional material.
My subjective feeling for why the film failed is that it doesn't connect with the audience. It's a trite, boring tale which is predictable. The message of unity good, individuality bad was simplistic and the film lacked thrust. As a trekkie, I hope the film succeeds in China so that there are more. As a film fan, I want JJ Abrams back, his movies showed innovation and flair and his track record is flawless. How this film cost so much to make is beyond me, with TFA on a similar budget, Trek looked small scale and weak by comparison. The best thing about Beyond is the cast and the very small emotional moments, but this is cinema, not TV. Themes need to be larger, stakes higher and the story needs to be much, much better - more epic and more resonant with audiences.
BEYOND:
7.4/10 IMDb
83% Rotten Tomatoes
68% Metacritic
STID:
7.8/10 IMDb
86% Rotten Tomatoes
72% Metacritic
ST09
8/10 IMDB
95% Rotten Tomatoes
82% Metacritic
Ergo, the film was not as well received by audiences as the previous movies.
I read a lot of subjective reasoning on this forum - especially regarding the marketing. But I see precious few figures to back up the claims.
Another objective argument could be to do with the casting. Benedict Cumberpatch was a huge draw for many, whereas Idris Elba is less well known and was hardly visible in the promotional material.
My subjective feeling for why the film failed is that it doesn't connect with the audience. It's a trite, boring tale which is predictable. The message of unity good, individuality bad was simplistic and the film lacked thrust. As a trekkie, I hope the film succeeds in China so that there are more. As a film fan, I want JJ Abrams back, his movies showed innovation and flair and his track record is flawless. How this film cost so much to make is beyond me, with TFA on a similar budget, Trek looked small scale and weak by comparison. The best thing about Beyond is the cast and the very small emotional moments, but this is cinema, not TV. Themes need to be larger, stakes higher and the story needs to be much, much better - more epic and more resonant with audiences.
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