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Why didn't Beyond do better at the Box Office?

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The answer to the query "why didn't Beyond do better?" can be approached objectively.
BEYOND:
7.4/10 IMDb
83% Rotten Tomatoes
68% Metacritic

STID:
7.8/10 IMDb
86% Rotten Tomatoes
72% Metacritic

ST09
8/10 IMDB
95% Rotten Tomatoes
82% Metacritic

Ergo, the film was not as well received by audiences as the previous movies.

I read a lot of subjective reasoning on this forum - especially regarding the marketing. But I see precious few figures to back up the claims.

Another objective argument could be to do with the casting. Benedict Cumberpatch was a huge draw for many, whereas Idris Elba is less well known and was hardly visible in the promotional material.

My subjective feeling for why the film failed is that it doesn't connect with the audience. It's a trite, boring tale which is predictable. The message of unity good, individuality bad was simplistic and the film lacked thrust. As a trekkie, I hope the film succeeds in China so that there are more. As a film fan, I want JJ Abrams back, his movies showed innovation and flair and his track record is flawless. How this film cost so much to make is beyond me, with TFA on a similar budget, Trek looked small scale and weak by comparison. The best thing about Beyond is the cast and the very small emotional moments, but this is cinema, not TV. Themes need to be larger, stakes higher and the story needs to be much, much better - more epic and more resonant with audiences.

It's still getting very good ratings, IMO.

Plus I am not sure if most people consult Rotten Tomatoes before they go watch a movie.
 
Beyond is being released in Brazil today. Many people seem interested in watching Star Trek. All reviews here are positive. I'm optimistic.
 
Another objective argument could be to do with the casting. Benedict Cumberpatch was a huge draw for many, whereas Idris Elba is less well known and was hardly visible in the promotional material.

Really? I though Elba was actually a pretty big name in the business.

Another objective argument could be to do with the My subjective feeling for why the film failed is that it doesn't connect with the audience. It's a trite, boring tale which is predictable.[/quote]

Guess we saw different movies.

The message of unity good, individuality bad was simplistic and the film lacked thrust.

I will concede that more could've been done with this aspect.

As a film fan, I want JJ Abrams back, his movies showed innovation and flair and his track record is flawless.

Do not bring Abrams back. He may make awesome Star Wars movies, but his Star Trek (if we can call them that) movies are awful. At best.

How this film cost so much to make is beyond me, with TFA on a similar budget, Trek looked small scale and weak by comparison.

Beyond may have seemed to have less scope, since there were fewer places visited than TFA, but nothing about it seemed small or weak.

The best thing about Beyond is the cast and the very small emotional moments, but this is cinema, not TV.

In other words, it's a bad thing that it's an authentic Star Trek movie?

Themes need to be larger, stakes higher and the story needs to be much, much better - more epic and more resonant with audiences.

For the record, this's the only reboot movie that resonated with me at all, and that's largely because they chose to be less spectacle and more story and characters.
 
Beyond is being released in Brazil today. Many people seem interested in watching Star Trek. All reviews here are positive. I'm optimistic.

Beyond will be released tomorrow in China, one of the biggest market. I really really hope, they will make big advertising with Alibaba and the movie will earn 140 million :-)
 
The answer to the query "why didn't Beyond do better?" can be approached objectively.
BEYOND:
7.4/10 IMDb
83% Rotten Tomatoes
68% Metacritic

STID:
7.8/10 IMDb
86% Rotten Tomatoes
72% Metacritic

ST09
8/10 IMDB
95% Rotten Tomatoes
82% Metacritic

Ergo, the film was not as well received by audiences as the previous movies.
Movies that are "well received" get out performed by movies that are poorly received all the time. Into Darkness wasn't as well received as ST09, but it out performed it at the box office.

I read a lot of subjective reasoning on this forum - especially regarding the marketing. But I see precious few figures to back up the claims.
Analyzing the marketing is primarily qualitative.

My subjective feeling for why the film failed is that it doesn't connect with the audience. It's a trite, boring tale which is predictable. The message of unity good, individuality bad was simplistic and the film lacked thrust. As a trekkie, I hope the film succeeds in China so that there are more. As a film fan, I want JJ Abrams back, his movies showed innovation and flair and his track record is flawless. How this film cost so much to make is beyond me, with TFA on a similar budget, Trek looked small scale and weak by comparison. The best thing about Beyond is the cast and the very small emotional moments, but this is cinema, not TV. Themes need to be larger, stakes higher and the story needs to be much, much better - more epic and more resonant with audiences.
My subjective opinion is that JJ Abrams is a mediocre director. The best he can do is mediocre, and everything he's ever done has been either mediocre or terrible. Good riddance to him.

It's also my subjective opinion that Star Trek Beyond is a decent movie (I have quantitative data to back this up), but it's not great. It's nothing to get excited about. With ST09, it was easy to get excited because it was totally new. Beyond doesn't have that freshness factor, and I think that's by in large the reason why people didn't got out to see it as much as the previous films.
 
Ergo, the film was not as well received by audiences as the previous movies.

Box Office and Reviews are not always mutually exclusive. Suicide Squad should have *bombed* if that were the case.

Another objective argument could be to do with the casting. Benedict Cumberpatch was a huge draw for many, whereas Idris Elba is less well known and was hardly visible in the promotional material.

This would be a more credible reason than the reviews.

My subjective feeling for why the film failed is that it doesn't connect with the audience. It's a trite, boring tale which is predictable.

That would require people to see it first. Box Office is the result of people paying to see the film. If the box office is down, that means not enough people paid to see the film. They can't form these opinions that you or I did *after* seeing the film if they didn't see it first. So the question still is - Why didn't they go see it in the first place (at least as much as the first two films?) The star power, which is part of the marketing, is a legitimate theory (I don't know if it's true, but it's legitimate.)
 
The answer to the query "why didn't Beyond do better?" can be approached objectively.
BEYOND:
7.4/10 IMDb
83% Rotten Tomatoes
68% Metacritic

STID:
7.8/10 IMDb
86% Rotten Tomatoes
72% Metacritic

Ergo, the film was not as well received by audiences as the previous movies.

I read a lot of subjective reasoning on this forum - especially regarding the marketing. But I see precious few figures to back up the claims.

BEYOND vs STID:
IMDb: 7.4/10 (Beyond), 7.8/10 (STID) 0.4% difference
Rotten Tomatoes: 83% (Beyond), 86% (STID) 3% difference
Metacritic: 68% (Beyond), 72% (STID) 4% difference

I can't see how a 0.4% to 4.0% difference with the previous movie supports your claim for a "not as well received" movie. Objectively speaking.

Also "SUICIDE SQUAD":
6.8/10 IMDb
26% Rotten Tomatoes
40% Metacritic
$640 MILLION BOX OFFICE

How's that for "numbers don't lie"?
 
BEYOND vs STID:
IMDb: 7.4/10 (Beyond), 7.8/10 (STID) 0.4% difference
Rotten Tomatoes: 83% (Beyond), 86% (STID) 3% difference
Metacritic: 68% (Beyond), 72% (STID) 4% difference

I can't see how a 0.4% to 4.0% difference with the previous movie supports your claim for a "not as well received" movie. Objectively speaking.

Also "SUICIDE SQUAD":
6.8/10 IMDb
26% Rotten Tomatoes
40% Metacritic
$640 MILLION BOX OFFICE

How's that for "numbers don't lie"?
SUICIDE SQUAD had crazy marketing, DC went all out with the movie, maybe they knew the reviews will be bad so they marketed the film very well to make sure fans watched it regardless of the reviews.

beyond had close to zero marketing compared to SUICIDE SQUAD. I also think star wars coming back hurt beyond.people might also be hung over from any film starting with STAR after star wars 7 gigantic box office numbers
 
My subjective feeling for why the film failed is that it doesn't connect with the audience. It's a trite, boring tale which is predictable.

I want JJ Abrams back, his movies showed innovation and flair and his track record is flawless.

While I agree that one of the reasons Beyond didn't do that well is that it's actually not that good, Pegg (surprisingly) delivered an identikit JJ clone of a movie - indistinguishable stylistically from it's predecessors.

Ironic that you praise JJ as flawless at pretty much the point that I decide to avoid JJ movies wherever possible due to the stream of dross he's foisted on us - and yes, I'm including the Trek films and Force Awakens in that.

I kind of liked Super 8...
 
Really? I though Elba was actually a pretty big name in the business

He's respected, but doesn't have anywhere near the sort of personal following or charisma that Cumblebundle does.

Plus he had the additional disadvantage of being unrecognisable for the majority of the film, and in promotional material.

Also "SUICIDE SQUAD":
6.8/10 IMDb
26% Rotten Tomatoes
40% Metacritic
$640 MILLION BOX OFFICE

How's that for "numbers don't lie"?

Not exactly a like-for-like comparison - most of that money comes from outside the US, and Trek has never done especially well in that regard, nor does Trek pull in the huge money that comic book films do.
 
Well this is unexpected. Star Trek Beyond is getting a second chance at my local theater! I sure wanted to see it a third time and now I'll get to. :D
 
SUICIDE SQUAD had crazy marketing, DC went all out with the movie, maybe they knew the reviews will be bad so they marketed the film very well to make sure fans watched it regardless of the reviews. beyond had close to zero marketing compared to SUICIDE SQUAD.
Not exactly a like-for-like comparison - most of that money comes from outside the US, and Trek has never done especially well in that regard, nor does Trek pull in the huge money that comic book films do.

True on all accounts. Just to be 100% clear though, my point wasn't Beyond vs. Suicide Squad. My point was % Reviews vs. Box Office.
 
2016 has been a tough year for studio films, blockbusters and would be blockbusters. My list of the major under performers and flops.

Zoolander 2 (Paramount)

Divergent: Allegiant (Lionsgate)

The Huntsman (Universal)

The Boss (Universal)

X-Men Apocalypse (Fox)

Alice Through The Looking Glass (Disney)

TMNT Out Of The Shadows (Paramount)

Independence Day Resurgence (Fox)

Warcraft (Universal)

BFG (Disney)

Tarzan (WB)

Ghostbusters (Paramount)

Star Trek Beyond (Paramount)

Ben-Hur (Paramount)

Pete's Dragon (Disney)

As you can see, a lot of films took a shalacking at the BO. Even the films that received positive reviews from critics, didn't convert into more revenue from the GA. The big winners of the summer are Captain America 3, Finding Dory, The Secret Life of Pets and Suicide Squad. Two sequels and two new and untested IPs. Suicide Squad being the standout for it's negative reception from critics but still being in the top 10 highest grossing films for the year so far. I don't think you can say the fans are what made SS a success over STB. Because SS is a new IP and the domestic and overseas numbers don't reflect that.

For comparison's sake, look at Suicide Squad and Ghostbusters. Ghostbusters has a positive rating from critics, had media outlets spinning the film as a success despite it's BO performance and opened in 63 markets outside the US.
http://www.houstonpress.com/arts/ghostbusters-remake-now-officially-not-a-flop-8622080

SS has a negative rating from critics, media outlets castigating the film (calling it a failure) and finally SS opened in 30 markets outside the US.
From The Wall Street Journal
tumblr_obz8t080iV1r4pq4io1_1280.jpg

Ghostbusters:
Domestic: $125,124,882
Foreign: $92,692,948

Suicide Squad - Still in theaters
Domestic:$286,417,209
Foreign: $353,700,000

Keep in mind that the "controversy" of the all female Ghostbusters was not an issue for foreign markets, the way it was in the US. Also, neither film was released in China. Allegedly the censors took issue with the supernatural elements present in both films.

The general audience responded in a big way to the things in SS, in a way they didn't respond to GB. However, having the media and critics (most of whom write for internet outlets nowadays), didn't translate to success for GB.


I blame marketing for STB's lack of a huge gross. I don't think Paramount advertised the film the way they should or as aggressively as they should. This is Trek's big 50th anniversary, and there was hardly any fanfare about that. Supposedly because TPTB were afraid of alienating the general audience by playing up Trek being such an old franchise and prior knowledge possibly being a prerequisite.
 
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If mediocre movies are your thing, this has been an outstanding year! :D

I don't think you can say the fans are what made SS a success over STB, because the SS is a new IP and the domestic and overseas numbers don't reflect that.
This seems contradictory. Suicide Squad had "fans", and yet was disadvantaged by being "new"?
In the comic fan world there was HUGE anticipation for SS, and this in turn led to a lot of pre-coverage by movie news sites. I would say that fan enthusiam launched the success, and then mainstream action fans took over once the comic fans became more ambivalent.
 
If mediocre movies are your thing, this has been an outstanding year! :D


This seems contradictory. Suicide Squad had "fans", and yet was disadvantaged by being "new"?
In the comic fan world there was HUGE anticipation for SS, and this in turn led to a lot of pre-coverage by movie news sites. I would say that fan enthusiam launched the success, and then mainstream action fans took over once the comic fans became more ambivalent.
Fans are the niche of any general audience. Films like SS and Deadpool (new IPs) won the general audience. People who had little to no exposure to the content before seeing the movie. The fans of any franchise are going to show up and support a film, but it's the GA that movies need to woo, in order to be successes.
 
If mediocre movies are your thing, this has been an outstanding year! :D


This seems contradictory. Suicide Squad had "fans", and yet was disadvantaged by being "new"?
In the comic fan world there was HUGE anticipation for SS, and this in turn led to a lot of pre-coverage by movie news sites. I would say that fan enthusiam launched the success, and then mainstream action fans took over once the comic fans became more ambivalent.

Every year is an outstanding year for mediocrity.
 
I blame marketing for STB's lack of a huge gross. I don't think Paramount advertised the film the way they should or as aggressively as they should. This is Trek's big 50th anniversary, and there was hardly any fanfare about that.

I can buy that.

Supposedly because TPTB were afraid of alienating the general audience by playing up Trek being such an old franchise and prior knowledge possibly being a prerequisite.

As Spock put it in the movie, "To use a parlance with which you would be familiar, Doctor, I have just confirmed that theory to be horse[bleep]." It's a sequel to two already-popular movies and Star Trek is widely known to have been in pop culture a long time. So, the fact that the franchise would be turning fifty is hardly a secret and even viewers who have only seen the reboot films would still be able to appreciate Beyond in relation to that. (I mean, the bit at the end where Spock is looking at the photo might not resonate with a newbie the same way it would for those of us who who grew up with the earliest installments, but the scene would still make sense.)
 
I don't think Deadpool or SS count as "new". Deadpool is a sassy X-Men spin-off (and Ryan Reynolds even played Wade Wilson before, in Wolverine Origins), and Suicide Squad was basically hyped as "meet the new Joker and his super hot crazy girlfriend" in a continuation of the Batman v Superman world.
 
I can buy that.



As Spock put it in the movie, "To use a parlance with which you would be familiar, Doctor, I have just confirmed that theory to be horse[bleep]." It's a sequel to two already-popular movies and Star Trek is widely known to have been in pop culture a long time. So, the fact that the franchise would be turning fifty is hardly a secret and even viewers who have only seen the reboot films would still be able to appreciate Beyond in relation to that. (I mean, the bit at the end where Spock is looking at the photo might not resonate with a newbie the same way it would for those of us who who grew up with the earliest installments, but the scene would still make sense.)

I think you are wrong. They didn't bleep it.:D
 
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