Yes...in a sense..."fuck you."
You don't bring in the money. And it's a money game. The idea of any entertainment franchise is to reach (and I'd even say "impact") the maximum amount of people possible. At the movies, that's about action / adventure / thrills / fun. It's not about philosophy, conference tables, and deep contemplation about our place in the universe (and this is, in a way, admittedly sad).
If a small minority (such as yourself) consider their tastes more refined and more intellectual than the person who is looking to go to the movies for an entertaining ride, than yes...the franchise and the studio are absolutely saying "fuck you." I'm right there with them...because I enjoy it too. So your "problem" with fandom is about you.
I see the "problem" with fandom as just the opposite. It's people who are far too invested, exclusive, and dedicated to their own views of what a franchise "should be" that is the "problem with fandom."
We indeed all like different things. But, this isn't a "let's make everyone happy" game. The game is to bring excitement and joy to as many as possible, but if you try to please everyone you end up pleasing nobody. I'm sorry you can't get any enjoyment out of escapist entertainment. Many do. That's a "you lose..." and I'm sure it's frustrating. But, that doesn't make the people who do enjoy it your enemy or below you.
Mate.