The MCU's biggest strength is consistent quality. Some movies are better than others, but they all hit in more or less the same range. Buy a ticket for one of those movies, and you're guaranteed a certain level of quality. Casual fans are more willing to go in blind on opening weekend.
Star Trek has never managed that. Quality is all over the map. Casuals wait on reviews and word of mouth. That hurts their take on the all important opening weekend. The fact that Star Trek has one of the most toxic fandumbs out there means word of mouth is almost always negative, which hurts the box office take even more.
In order to emulate the MCU, Star Trek would need several years of consistently good quality, and a new fanbase.
Star Trek has never managed that. Quality is all over the map. Casuals wait on reviews and word of mouth. That hurts their take on the all important opening weekend. The fact that Star Trek has one of the most toxic fandumbs out there means word of mouth is almost always negative, which hurts the box office take even more.
In order to emulate the MCU, Star Trek would need several years of consistently good quality, and a new fanbase.
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