Re: Which non-alcoholic beverage of choice for next captain in Trek se
Thinking about all of this, I realized we're all being too general. Show's are doing product placement as much as they can these days. A new Star Trek series will have trouble being made under budget as is, so any extra ad revenue it can generate will be important.
So instead of ordering a beer, the captain should order "Budweiser", or "Coca-Cola", or another mainstream brand that will pay to have the captain drink its beverage.