And we can thank the badly-managed Playmates Star Trek XI toyline for that. Had that toyline been handled better--both in its development and execution--I think there definitely would be Trek toys on retail stores shelves today.BillJ said:No they don't. Star Wars still sells, Star Trek simply doesn't anymore. At least not at the retail level.
There's no way to know because Star Trek wasn't selling very well at the retail level prior to that either. It's best to admit that Star Trek appeals to a niche group of people who are getting older and steadily dying out. That will be the case until they can figure out a way to connect with younger audiences on a consistent basis.
Only because more Star Wars toys are being made and they're also being produced & distributed better.And we can thank the badly-managed Playmates Star Trek XI toyline for that. Had that toyline been handled better--both in its development and execution--I think there definitely would be Trek toys on retail stores shelves today.
There's no way to know because Star Trek wasn't selling very well at the retail level prior to that either. It's best to admit that Star Trek appeals to a niche group of people who are getting older and steadily dying out. That will be the case until they can figure out a way to connect with younger audiences on a consistent basis.
Maybe another way to say it (Agreed 100% on BillJ's original statement) is that the Star Wars fans are buying all the toys and Star Trek fan's aren't buying as many.
No more than for any licensed property, really. There is still a healthy demand for Trek toys (probably healthier than one for G.I. Joe toys). It's just that it's hard for the big three U.S. retailers to get over the Playmates fiasco. They determine what goes into retail stores. With the exception of a few offerings in Toys R Us stores and some specialty shops, Diamond Select caters towards the collector's market where most have to get them from online outlets.It's more of a risk to toy companies maybe to licence Trek.
It was also a time in which the toy industry in general was doing better. These days, it's shrunk considerably at the retail level with a lot less floor space allocated towards action figure lines in most department stores (where there were once two or more aisles dedicated solely towards action figures, you'll find just one today).In the mid 1990's you could go into a department store and see Phasers, Tricorders, Playmates action figures lining a good part of the wall and bigger kits like the shuttle and the bridge, etc. Of course, that was because there were 2 series' and TNG films in release. That was a good time.![]()
Many potential customers felt the same way and also passed on them.And yeah, I wouldn't have gotten the Trek XI figures even if they had been free. They were seriously that bad.
I´m planning to buy the Kre-o Enterprise, but is horrible. It's cool, because it's a "official" Enterprise, but the design is the worst way the could design the ship.
The merchandising rights aren't complicated. It was just that Bad Robot was trying to force CBS to stop any Original Star Trek merchandising, and CBS didn't agree to that (or rather asked for a shitload of money).Wasn't there also a license dispute of some sort which led to the merchandising rights becoming too complicated? I seem to recall reading that, but I can't source it right now.
The merchandising rights aren't complicated. It was just that Bad Robot was trying to force CBS to stop any Original Star Trek merchandising, and CBS didn't agree to that (or rather asked for a shitload of money).Wasn't there also a license dispute of some sort which led to the merchandising rights becoming too complicated? I seem to recall reading that, but I can't source it right now.
Dear God that's just stupid.
A ton of us have no problem having a model of the nuEnterprise alongside our old models. I don't think most kids or collectors would care either.
I think the very idea that Star Trek is somehow competing with itself is stupid to begin with.The merchandising rights aren't complicated. It was just that Bad Robot was trying to force CBS to stop any Original Star Trek merchandising, and CBS didn't agree to that (or rather asked for a shitload of money).
Dear God that's just stupid.
A ton of us have no problem having a model of the nuEnterprise alongside our old models. I don't think most kids or collectors would care either.
I'm not sure it was a stupid notion on Abrams part. He simply didn't want Star Trek competing with Star Trek for shelf space and dollars. Tough to compete with Star Wars and Super-hero merchandise when you're already competing with yourself.
I think the very idea that Star Trek is somehow competing with itself is stupid to begin with.
I think the very idea that Star Trek is somehow competing with itself is stupid to begin with.
It isn't because there's only so much shelf space.
It's also some nerve for someone who is only borrowing a property to tell its owner what they can't do with it.I think the very idea that Star Trek is somehow competing with itself is stupid to begin with.Dear God that's just stupid.
A ton of us have no problem having a model of the nuEnterprise alongside our old models. I don't think most kids or collectors would care either.
I'm not sure it was a stupid notion on Abrams part. He simply didn't want Star Trek competing with Star Trek for shelf space and dollars. Tough to compete with Star Wars and Super-hero merchandise when you're already competing with yourself.
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