When Dick Giordano had acquired the Charlton line, Dave Gibbons and I were talking about doing something together. We had worked together on a couple of stories for 2000 A. D., which we had a great deal of fun with, and we wanted to work on something for DC. (We were amongst that first wave of British expatriates, after Brian Bolland, Kevin O'Neil, and I was the first writer, and we wanted to work together. ) One of the first ideas was that perhaps we should do a Challengers of the Unknown mini-series, and somewhere I've got a rough penciled cover for a Martian Manhunter mini-series, but I think it was the usual thing: Other people were developing projects regarding those characters, so DC didn't want us to use them. So, at this point, I came up with this idea regarding the MLJ/Archie characters, and it was the sort of idea that could be applied to any pre-existing group of super-heroes. If it had been the Tower characters—the T. H. U. N. D. E. R. Agents—I could've done the same thing. The story was about super-heroes, and it didn't matter which super-heroes it was about, as long as the characters had some kind of emotional resonance, that people would recognize them, so it would have the shock and surprise value when you saw what the reality of these characters was.
So, Dick had purchased the Charlton characters for DC, and he was looking for some way to use them, and Dave and I put forth this proposal which originally was designed around a number of the Charlton characters. I forget how much of the idea was in place then, but I think that it would start with a murder, and I pretty well knew who would be guilty of the murder, and I've got an idea of the motive, and the basic bare-bones of the plot—all of which actually ended up being about the least important thing about Watchmen. The most powerful elements in the the final book was more the storytelling and all the stuff in-between, bits of the plot. When we were just planning to do an extreme and unusual super-hero book, we thought the Charlton characters would provide us with a great line-up that had a lot of emotional nostalgia, with associations and resonance for the readership. So, that was why we put forward this proposal for doing this new take on the Charlton characters.