An animated Kelvin universe TV show would sustain the brand between movies and also bring kids into it. Do something unusual in it. Make it like one of the Star Wars shows in style and detail. Either way it won't ever be Star Wars or Marvel but it can make money.
RAMA
RAMA
The Star Trek stigma is only half true. Both 09 and ID did a really good job of reimaging the brand. But they came out so far apart (and again with BEY) that some of the old description (for lack of a better word) was able to creep back in. And neither CBS nor Paramount did much to sustain the image in the interim.
That, above all, needs to change. But, once again, BEY falls off screens, Disco gets delayed, and Star Trek goes back into its closet of a room to play with its Zork.
That sad thing is, with very little--yet continued and focused--effort, Star Trek could easily be made hip. And while it's never going to be on the same level as Marvel or Glow Sticks, with a little work it could easily be pushed into the Potter/Bond/FF/etc bracket.
Each of the three films has been seen as being a "tent pole." It's time to actually start putting up the damn tent.