It didn't really add anything by slapping this celebrity onto the Trek franchise...It didn't make people want to see it more. Infact i didn't even hear the melody of the song once during the film...
What was the point of the Rhianna song?
- Thread starter DertyNerdy
- Start date
Yes but this is Star Trek, not Bond
Its a movie. Attaching songs is more common now than the last time a Trek film came out. Why exactly is it a problem?
Marketing.
I really liked it.
I really liked it.
Well, it wasn't very effective marketing, clearly. It didn't seem to bring in the Rihanna fans
I actually liked the song better than I expected to. But it certainly didn't help the movie to sell any more tickets than it otherwise would have
the EW guy has an interesting theory about Rhianna in the video is playing the original owner of the alien tech Krall uses http://www.ew.com/article/2016/07/29/star-trek-beyond-rihanna-geekly
so, because it is Star Trek... it should not be marketed?
There is more to that article than some theory about Rihanna's character in the video. The author liked the video for it went somewhere new, that it was innovative - a quaility that the author believe was missing from the video.
Star Trek has has pop-music tie-ins from the beginning. Gene Roddenberry infamously wrote clumsy lyrics for the TOS theme so that he could get half the profits from the sheet-music sales, which was the only way he expected to be able to make any money from the show. (The TOS theme was very much in the style of the popular dance music of the early '60s, a "Beyond the Blue Horizon" pastiche with a bossa nova rhythm.) Shaun Cassidy released a song based on "Ilia's Theme," "A Star Beyond Time," as a TMP tie-in. Both The Voyage Home and The Final Frontier had diegetic pop songs inserted into their scores and included on their soundtrack albums, "Market Street" for TVH and "The Moon's a Window to Heaven" for TFF. Enterprise, of course, had "Faith of the Heart" as its main title (and its pre-debut promos made heavy and effective use of the song "Wherever You Will Go"). And the 2009 movie, of course, had "Sabotage" and other contemporary music featured in the film.
It could also be an Oscar grab (Best Song).
I like that theory! She's the "ancient one"
It's a publicity thing. The idea is not that it will lure Rhianna fans to the movie just to hear the song. The idea is to increase awareness of the movie among the general public, beyond the usual sci-fi crowd. People see the publicity about the Rhianna connection, they watch the music video, and they hear about the movie. It's advertising.
Plus, if you're lucky, you get a hit song, a hit soundtrack album, and maybe even a Best Song nomination. See TITANIC and "My Heart Will Go On."
And, honestly, it was worth a try. Remember, not too long ago people were complaining that Paramount wasn't doing enough to promote the movie. Now we have a big-name pop star promoting the movie and that's an issue?
Plus, if you're lucky, you get a hit song, a hit soundtrack album, and maybe even a Best Song nomination. See TITANIC and "My Heart Will Go On."
And, honestly, it was worth a try. Remember, not too long ago people were complaining that Paramount wasn't doing enough to promote the movie. Now we have a big-name pop star promoting the movie and that's an issue?
Really, who cares? It's not that great a song, but it doesn't take anything away from the movie either.
Actually, it is. Star Trek is perfection incarnate as created by Gene Roddenberry. To even think one can improve upon perfection is not only a crime, it's an obscenity.
I thought it went well with the credits, frankly, when the audience is catching their breath. A slow, contemplative song to go with the credits is better than putting it elsewhere. Shoehorning it *into* the movie would've been too distracting, as there really wasn't a lot of time for the type of emotions that song's meant to invoke. At least the Beastie Boys were set up as a Chekov's Soundsystem.
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