People were interested in ST09, because it was the first Star Trek movie since 2002 and JJ got it mostly right. It was the 'hot' movie for its time. This time?
I don't agree with this point of view.
who was more interested in star trek 2009? Fans.
people who don´t like star trek were not interested, especially outside the USA.
But ST2009 has attracted a little attention to these people.
The idea is to attract more people who do not like star trek, in Germany, England, Japan, Brazil, Australia, etc.
People who watched ST2009 will turn to watch the sequel.
So, I think it is unlikely that STID will have a box office less than $385m