Firstly folks need to calm the hell down. It's tempting to immediately assume the sky is falling. But one has to remember "guidelines" were already existent previously yet all manner of fan productions were being made without CBS saying "boo."
The language of these so called "guidelines" is curiously vague. After all is said and done the only thing it states specifically is, "If you do this we promise you won't be sued." Yet curiously nowhere does it say specifically what they will do if you stray beyond said guidelines. And that is truly odd because more often than not lawyers love legalese that spells out what will happen if you break the rules.
These are guidelines, not rules.
Consider further. Previously every fan production in existence was already violating CBS/P's IP by their mere existence. Yet CBS/P said and did nothing. Their approach was "no harm, no foul." Keep your head down and play quietly.
Until Axanar.
What changed?
Because Alec Peters went beyond the modest scope that CBS/P could easily ignore. AP sought to set himself up as a for-profit competitor piggybacking on CBS/P's IP. He constantly boasted about producing a "professional" feature to rival official CBS/ P productions, constantly disparaged said productions and used donated funds to set himself up to profit financially rather than for what all other fan productions do with donated money: make the damned film (or episode or whatever). Axanar collected well over a million dollars and had nothing but a twenty minute trailer to show for it all the while setting up a studio for profit as well as selling merchandise and paying himself a salary.
Meanwhile every other fan production continued to do as promised: using collected funds to actually make the productions fans wanted and expected to see from them.
These "guidelines" are primarily to shut down Alec Peters. By strict interpretation and enforcement of these guidelines AP is blatantly guilty and hence is toast.
Meanwhile, after the dust has settled, what has changed?
Essentially nothing except a clear awareness of what not to do to get on CBS/P's bad side.
- don't seek to profit from someone else's IP.
- don't try to register and/or merchandise anything derived from that IP.
- don't promote yourself as anything officially connected to CBS/P's IP and productions.
- keep your aspirations modest and refrain from promoting yourself as a competitor to CBS/P.
- avoid feature film sized productions.
- keep your funding targets reasonably modest.
- respect those who support you and deliver on what you promise.
Essentially do what most everyone else was doing before while aware you could be shut down at any time...just like before.
While annoying for everyone else who has played nice AP has served to illustrate what will happen if you go too far. CBS/P has demostrated under what conditions they will go after you. And this in light of the fact they could have shut anyone and everyone else down immediately based on the mere existence of their individual productions yet chose not to.
Further clarification is likely forthcoming as some of the more prominant fan productions figure out where they stand and how they go forward if they so choose.
Then you go from there.