Opening day/night will be the ONLY time this film makes any money of any respect. Otherwise, it'll make Paul Blart look like Dark Knight.
Nobody of any number is gonna go see this thing. Opening day/night, all the Trek fans will be lined up, clinging to the hope that somehow they'll be able to save this thing, but otherwise, it'll be a royal floppa-roppa.
Every time I've been in a theater where the trailers for Trek have been shown, the audience reactions range from light chuckles, to laughter, to outright groans. People who like Trek will see this thing. Other people will not.
Think about it... if someone has already had 40+ years to get into Trek, and never did, what could possibly make them want to see this? They're just not into Trek. Nothing will change their mind... for them, they like movies with raw, mindless, action, where lots of things go KA-BOOM, with hot cars, and hot women... in other words, movies like Transformers. For this audience, Trek is a series loved by chess-club geeks, who give strange hand signals... and they won't change their mind about it... if they could, they would have done so with ENT or one of the more recent films.
But, if they (Paramount) need to see the dismal box office returns to show them the grim reality, then so be it. Trek better hope to god no other movie opens the same day, otherwise the OTHER film will be the one that rakes in money.