Well, first, you only have so much money. So trying to be everything to everyone is fiscally very difficult, and rarely successful. Beyond that though, I of course say don't look back, keep moving forward.
Discovery is the only thing in Star Trek currently moving forward. Everything else is filling in the blanks of what happened in the past. And it's fine to do one (maybe two) things like that, but to do everything like that is ridiculous... I think.
It's the equivalent of doing
The Next Generation, and then every series after it was something set before The Original Series. It would be like, "What in the hell are you guys doing?"
Star Trek did go forward with
Discovery, now with everything else though they've stopped. And that's one way to do things, but... "eh." Of course, doing new and going forward is hard, and not without risk. So it's totally understandable what they're doing. They're playing it safe.
They're following the prequel trend. Amazon is doing it with
Lord of the Rings. HBO is doing it with
Game of Thrones. Star Wars is doing it with every single thing that they're doing. They don't have anything planned for what comes next after the last movie. Of course, the Star Wars story really ended back in '83. That was the story, because how do you top Darth Vader. The only ones not doing the prequel trend is Marvel, and they're killing everyone. Of course, until they did do the prequel trend with their last movie and got bit hard with a 67% drop. I suspect they won't do that again, because that totally goes against their brand.
The irony that
Discovery started as a prequel is not lost on me either. But to their credit they wised up.
Anyway, hopefully with Emma Watts and the movies they're not afraid to move Star Trek forward again. And I think that will happen, because I think she is bold, and I think she wants to put her stamp on things. And hopefully that boldness trickles down to the TV guys. Get their courage up again...
What's that saying," Scared money don't make none." So don't be scared, be bold. Go boldly. Don't make Star Trek into a nostalgia brand, be a bold brand.