They are definitely hoping for bigger box office, but we've been down this road already with the hiring of Justin Lin and the F&F-inspired trailer. Simon Pegg said in an interview once words to the effect that in Paramount's eyes, they should be bringing in half a billion dollars more with each movie than they are. That's just not realistic to expect. And I don't think people turned up in droves for Captain Marvel and Wandavision because they heard these particular creatives were involved. They did because the MCU is the most popular movie franchise and people were excited to see those characters have their stories told. Star Trek doesn't have the same mainstream appeal.
That's the trick, of course.
You probably have to do Star Trek in a different way. Because if you continue to do Star Trek the same way that it's always been done, then you know you have a certain ceiling... which is
Star Trek Into Darkness and just shy of $500 million. And I'm still surprised that I just realized the other week that that was the highest grossing Star Trek movie ever, because I just assumed it was
Star Trek (2009).
What of course entails "doing Star Trek different" is the billion dollar question.
Action is one obvious answer. Because the three highest grossing Star Trek movies are the ones with the action. So do that, only better.
No, but if the "Marvel people" are bringing the action, then let's see. And action that makes sense for Star Trek. So maybe The Original Series kind of action: fighting in slow motion against people in lizard suits.
Probably not that, I guess.
Also, if you're doing a movie, then spend the money. And if you don't want to spend the money, then don't do a movie and put in the theater, just put it on Paramount+.
Doing Star Trek movies on mid-to-low budgets doesn't make much sense to me, because you've already seen how that works, and the diminishing returns. No one has any interest in seeing that other than the hardcore. And even they got tired of it eventually.
So don't do it on the cheap. Go big, or just put it on Paramount+.
Here comes the Star Trek Cinematic Universe!
Not to covet thy neighbor's fandom, and yeah, I have zero interest in the Marvel movies, but the way that they have everything structured does work (at risk of stating the obvious).
EDIT: Zero interest in Marvel other than the Fantastic Four, that is...
Anyway, Star Trek could do that, just do it in a way that makes sense for Star Trek. Do the slow burn in the TV shows, and use that as set up for the big action story in the movies. I hope that is the plan too. TV shows that set up the movies. That requires planning, of course. But okay, do the planning then...
That is the secret of the success of Marvel though, I guess: they have a plan, and everything leads up to the big thing, and rinse and repeat. And that engages the fans.
Star Trek could easily do that. It's already built for that. But first, don't do anymore of that episodic bullsh*t and keep it all serialized (and I didn't mean to say that out loud).
No, but keep it all serialized and keep it moving forward. And do different, and keep it all connected, but don't do all of these different eras. That's too much fragmentation. And it's impossible to build up anything that way because everything is all over the place. So finish up what you're doing now, and please don't do that anymore.
So far though it doesn't look like they're going to do any of what I said, but whatever.
No, but the next Paramount+ series that they announce will be key. If it's set during or after
Discovery, then we might be cooking with fire. If it's set in some other era before
Discovery, then these people obviously don't want to make any money.
