The first episode of History's new dramatic series, Vikings, premiers tonight. I'm really looking forward to this, so far everything I've watched for it looks good. And most of the reviews on Metacritic are good.
In this, its first scripted episodic regular series, History is following up on the spectacular ratings success of its scripted “Hatfields & McCoys” mini-series last spring and at the same time reaching out to an action-oriented young male demographic weaned on spectacular, sophisticated gaming.
“We’re putting everything behind it that we possibly can,” said Nancy Dubuc, president for entertainment and media for History’s parent, A&E Networks. “This is a topic that has always resonated with our viewers through our historical documentaries. Hopefully it’s very appealing to a core young male audience — I think there are some parallels to some of the video games that are being played today by young men.”
It was a big night for History, whose 10-hour miniseries The Bible opened with 13.1 million viewers and 4.6 million adults 25-54 to rank as the No.1 cable entertainment telecast of the year. It was followed by the debut of the network’s first original scripted series, The Vikings, which rode The Bible‘s coattails to draw 6.2 million viewers, 2.5 million Adults 18-49 and 2.7 million Adults 25-54, beating the broadcast networks in the hour in the 18-49 demo. The rollout is part of a new strategy by male-skewing History which is launching the bulk of its programming after the end of football season this year.
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