That's not how exposure works.
Viacom/CBS possibly to re-merge
- Thread starter ITDUDE
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HBO seems to get pretty much exposure without releasing their content to Netflix. And Netflix for their own content without spreading it to other services. Sure, CBSAA is not as big as other services, but they sure hope to be someday.
HBO has been around four and a half decades and has built up a quality of excellence in their content for nearly as long. Besides, that's a false equivalency, as it's really not "premium" anymore. HBO "1" -- where all the original content airs -- has been apart of most basic cable packages in the US (North America?) for years now.
And how did they get that way? By offering it for free in spurts over and over and over again until people got the message.
Similarly, that's how Netflix got to be how it is. It's hard to believe that the company is already 20+ years old. It slowly built up its patronage through its mail service, and slowly weened people onto the streaming service. On top of that, it had huge "trial" promotional campaigns that were impossible to miss. It was basically the AOL of the late naughts/early teens. Any computer/laptop/game console/device came pre-installed with Netflix free trial with a big huge red icon/button on the desktop or home menu.
As a rule, people are passive about the entertainment they consume. It has to come to them. They don't just seek it out. (Which is why, for example, FM radio completely changed the popular music industry.) That's how exposure works. You put it in peoples' faces to the point they can no longer ignore it.
To that end, having the first season of DISCO show up on the Netflix homepage banner for a week would increase its exposure by a magnitude of 100 -- if not 1000. People watch the show and immediately proceed to Google and type in "Star Trek Discovery Season 2" and the first hit that pops up states "Season 2 premieres on CBSAA in two weeks. Click here to sign up for your free trial."
And it's not like they'd be putting the show on a competing market or anything like that. It's the company that's paying the bill. The fact that CBS hasn't already done so makes me think they're even more backward thinking than I already think they are.
And how did they get that way? By offering it for free in spurts over and over and over again until people got the message.
Similarly, that's how Netflix got to be how it is. It's hard to believe that the company is already 20+ years old. It slowly built up its patronage through its mail service, and slowly weened people onto the streaming service. On top of that, it had huge "trial" promotional campaigns that were impossible to miss. It was basically the AOL of the late naughts/early teens. Any computer/laptop/game console/device came pre-installed with Netflix free trial with a big huge red icon/button on the desktop or home menu.
As a rule, people are passive about the entertainment they consume. It has to come to them. They don't just seek it out. (Which is why, for example, FM radio completely changed the popular music industry.) That's how exposure works. You put it in peoples' faces to the point they can no longer ignore it.
To that end, having the first season of DISCO show up on the Netflix homepage banner for a week would increase its exposure by a magnitude of 100 -- if not 1000. People watch the show and immediately proceed to Google and type in "Star Trek Discovery Season 2" and the first hit that pops up states "Season 2 premieres on CBSAA in two weeks. Click here to sign up for your free trial."
And it's not like they'd be putting the show on a competing market or anything like that. It's the company that's paying the bill. The fact that CBS hasn't already done so makes me think they're even more backward thinking than I already think they are.
About 9.6 million peopleEven if CBS just let Netflix show the first two episodes and/or released it on DVD/Blu-ray, it would be a whole lot more general exposure.
Hell they broadcast the first episode for free on their own channel.
(anybody know how many eyeballs actually watched it?)
Blu-Ray and 4K discs are the big thing, Blu-Ray players have come down in price (as have Blu-Ray discs), Blu-Rays are being used as storage media that can be burned with Blu-Ray burners (I've got one), and a certain superhero movie is being sold as a 4K/Blu-Ray combo:
Agreed, which is why I want to get CBSAA myself here in Canada.
Exactamundo.
It has? I've shifted providers a few times in the last decade, and HBO has never been in the basic tier. It's often given as a free add-on for the first year of service, but that' isn't at all the same thing.
CBS stock fell quite a bit today on this news - off about 6%, Shari Redstone's denying any involvement with it. And here it is:
Les Moonves and CBS Face Allegations of Sexual Misconduct
Les Moonves and CBS Face Allegations of Sexual Misconduct
Doesn't surprise me in the least.
The guy has always been a pompous asshat in my book.
The guy has always been a pompous asshat in my book.
Why, because "He hates Star Trek?"
In any event, being a "pompous asshat" suggests nothing about an individual's likelihood to sexually harass people. Unless one had some prior knowledge of Moonves' behavior saying that "it doesn't surprise me" is pretty empty...unless one is just generally not going to be surprised by any given powerful figure in the entertainment industry behaving this way, which I suppose might not be an unreasonable expectation.
So....when can we expect the '60 Minutes' segment investigating Moonves?
That’s not how it works. The timing of all this is very suspect. You can’t go from zero to six women alleging sexual harassment in a vacuum without anyone knowing anything in advance. Redstone is behind the timing.
I highly doubt it.
This kind of investigation is what Farrow does for a living - he wrote the October 2017 piece in the New Yorker that exposed Weinstein and started those dominos falling. He's a journalist, and he didn't start following this trail last week. You think suddenly he's in Redstone's pocket?
Everyone has a price, and a billionaire is one of few people who can pay it.
Yeah, no. That's tinfoil hat stuff. Just concede that you're being silly.
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