They aren't loosing market share to Amazon, Hulu and the others. Their content spend for this year is $7 billion-that's $5 billion on studio owned material, and $2 billion global for original productions. And that $2 billion didn't get pinched from the main budget, but is money freed up after several studios choose not to sell them content (the Epix pay tv channel, then owned by Paramount, Lionsgate and MGM-now solely owned by MGM, was paid $1 billion for a 5 year licensing deal that ended in Oct 2015. Epix sells the same package of content to Amazon and Hulu, for far less than they got from NF). They aren't boosting fees for the fun of it. They are being charged far more than the other services are.They're probably losing market share to Amazon Prime, Hulu and some of the other streaming services that are popping up out there. Instead of becoming more competitive in the services it offers, it is resorting to the tried-and-true easy way out by boosting fees without boosting service.
Morons.
For example, HBO's content spend has hovered in the $2 billion range...for the last several years. And that's for both HBO and Cinemax. Showtime and Starz spend roughly the same. They aren't being gouged as Netflix is.