It's not just about the fans who attended the convention. 3,000 members of the media also attended, and not just from popular websites like IGN, ComingSoon.net and Comic Book Resources. There was also TIME, Variety, Entertainment Weekly, the Los Angeles Times, AMC's program Shootout and other notables. And many of these people could be posting articles about Star Trek right now, as they have for Watchmen.
And one has to wonder why Beyerstein isn't being paid the big money by the studios considering what a marketing genius he apparently is.
That's a consequence of Paramount's failure to present at SDCC. They must think they're smarter than all the other studios.
And you can't see the forest for the trees. Forget about the cost-benefit number-crunching. That's just a smokescreen to hide what you won't admit--that Paramount has blundered by copping out at SDCC this year. Abrams' sheepish explanation that "the effects aren't done" is only slightly better than "the dog ate my homework." More likely, they didn't want to be shown up by Warner Bros.' killer Watchmen reel.
Maybe Paramount will choose a different venue, something... unexpected(?) to promote ST XI?
So? Those events suited the marketing strategy. And if ST XI was still a December movie we'd have had lots of ST XI publicity at Comic Con.
Why cede ground to the competition like Warner Bros., 20th Century Fox and Sony? I know that Paramount has cut jobs this year, but how cheap do they want to be? They must have provided hotel rooms for the young staffers at the Paramount booth. What's a few more? I can't believe that a potentially dynamite Trek presentation was vetoed because of costs.
Yes it does. Don't be so arrogant.
Your arrogancy never ceases to amaze me. Each and every entertainment website was covering the con non-stop for the entire time of the convention.
Nobody is talking about making a decision to watch a movie, all it is being said it needs to be in the public's mind longer and deeper than most other movies coming out next year. Trek has been getting a bad rap for the last decade or so, none of the other blockbusters like TF2, Wolverine or T4 has that. Nobody in the general public cares or knows that Berman and Braga are no longer the show runners. All they know that Trek is no longer the powerhouse it once was, a thought that needs to be eliminated. Starting to promote an already heavy shouldered movie just a few months ahead of releasing it won't help matters any.
A guy from GERMANY out of all places makes a completely uninformed statement and that amuses you? Comic Con is not only for comic book movies, if you even knew that.
