Re: This is why there will be no new TV Trek for the forseeable future
That's good! Throw in a few comics, a novel or two, a video game or somesuch, and everybody's happy.
I'm not happy. But I make it a point to never be content with any situation when I could be getting more.
(I don't read the comics or novels or play the games, just not my thing.)
I see no indication that CBS is holding off on
Star Trek because they think the market is saturated for it. They hardly hold off on cop shows because of a saturated market (for which they are 90% responsible.) They are ignoring
Star Trek because they have easier ways to make money at their fingertips, eg, more cop shows.
CBS has become the most successful network to a large extent by defying franchise fatigue. 12 seasons of the original
CSI series, and 8 and 10 seasons of the spinoffs. When's franchise fatigue going to kick in?
A
Star Trek series would get survival-level ratings, or maybe better, only if it were crafted to the outlet where it airs. There's no
Star Trek that will work on CBS, and what I could envision working on the CW would be horrible, so let's just set those options aside.
On Showtime, a successful
Star Trek series would have to be more grownup in its approach than we've ever seen from broadcast-based series - more believable in its politics and character psychology, probably more sex, definitely more violence - and could blow everything else out of the water, quality-wise.
The real obstacle is whether Showtime would "stoop" to picking up a franchise that people associate with free TV. That flies in the face of premium cable's business model of charging people for content that they can't get anywhere else. Even if
Star Trek doesn't actually exist anywhere else on TV, it still has that association and could undermine the Showtime brand.
In my dreams, I envision
Star Trek on FX - that's probably the place where the results would be the best, after they shape it to their audience. TNT is probably the most realistic location for it, with cable-level ratings expectations but more of a mass market sensibility than FX or Showtime, but TNT's
Star Trek would be more family-friendly and smarmy than on other cable outlets.
As for whether any of these places would nurture a struggling show, why would it need to be nurtured? If it is intelligently crafted to the audience where it is shown, it stands a good chance of success for anyone willing to take a risk on it. And if it doesn't take off immediately, cable is the best place for nurturing it through the rough patch. Since
Star Trek can't survive on broadcast anyway, and nobody would be crazy enough to try it there, the fact that broadcast is a vicious environment for new shows doesn't matter.