I start to think that ST DSC should use a clean new universe (aka hard reboot) rather than putting itself inside the Prime Universe like what Fuller said before or the JJAbram universe like in the new movies. Too many protests, too many complain, too many politic to handle. And when the studio fulfill the fan wish, they still can find any hole that can be used to complain to the studio. Like say "It's violating the established canon", it's different from the Cage, the history is not right, etc.
So rather than that, why don't just make a new universe that doesn't has any relation with the prime universe? Make it clean. So there will only 2 possibility of reaction. Either the fan like it, or not. Nobody satisfy everyone. Just aim for what the marketing want to aim. Either the hard core fans, or seeking new fans from the current generation of TV audience.
We can also ask, "Why not just not do
Star Trek at all and instead do something completely original?" You want clean? That would be as clean as it could get.
Me, I'm enjoying a lot of original material such as
The Americans and
Mr. Robot. I'm also enjoying adaptations such as
Agents of SHIELD and
Supergirl. Legion just made a strong start.
Along with all of that, there's room in my world for another iteration of
Star Trek. I count at least nine major reimaginings of
Star Trek so far; this one is expected to make ten (see below). Naturally, I'm willing to give the version that's currently being made by the entrusted parties a whirl. I've done that thing many times before.
Major reimaginings of
Star Trek, by any other name:
1."Where No Man Has Gone Before"
2. "The Corbomite Maneuver"
3. "Beyond the Farthest Star"
4.
The Motion Picture
5.
The Wrath of Khan
6. "Encounter at Farpoint"
7. "Emissary"
8. "Broken Bow"
9.
Star Trek (2009)
10.
Discovery
What I'm counting as a major reimagining is one that involves a shift in continuity, format, tone, and/or narrative focus not seen before in the franchise. It's not as important to quibble about exactly how many times it's happened than to realize that it's already happened a lot.
Discovery will be just another ride on this mystery ship, fellow babies, the one we all supposedly enjoy.