Except that the DCAU shows
were also for kids too, and also had a ton of kid viewers-
and the stories weren't written down to their level. If DC/Warner's can do that, why can't Marvel?
Actually, no; the DCAU shows shown in daytime slots, while designed to be suitable for younger viewers (at least when shown in daytime slots), were targeted primarily at older children, maybe 10 and up, while the DCAU shows in prime time on Cartoon Network (JL and JLU) were targeted more at teens and college students. There have been numerous Marvel shows aimed at those same demographics, from the '90s
Spider-Man and
X-Men to the current
Spectacular Spider-Man, Iron Man Armored Adventures, and
Wolverine and the X-Men. But
The Super Hero Squad Show is targeted specifically at younger children, maybe 6-10 (I'm estimating; I don't know the exact cutoffs). It's analogous to WB's
Krypto the Superdog, a show that was based in DC characters but was made specifically for much younger viewers than other DC-based animated shows. Both Marvel Productions and WB Television Animation make shows for various different age ranges, so it's not a difference between the companies.
Why not do it now, instead of this silly nonsense? Why not do a Avengers Unlimited, or something as serious as BTAS? Again, DC /Warner's did it-why can't Marvel? Why foolishness like Iron Man: Armoured Adventures?
Actually IM:AM is a pretty smart show. There's been some intense stuff there, and some good character writing. And
Wolverine and the X-Men is definitely every bit as serious and dark as B:TAS and aimed at the same older demographic. You're totally wrong to define it as a difference between DC and Marvel.
Why did Marvel choose to make this show instead of another older-skewing show? Because if a franchise is going to have enduring success, it needs to bring in a new, young audience from time to time. If you don't get children interested in the Marvel characters now, then you won't have as many viewers for older-skewing Marvel shows in the future, or as many readers for the comics.
Besides, if it sells toys and video games and other merchandise to the kiddies, those profits help the company overall and improve its ability to keep making other, older-skewing comics, shows, and films.
But it's totally spurious to claim that this show exists "instead of" older-skewing Marvel shows. Those shows exist. There are three of them currently on the air, all good in their own ways.
Super Hero Squad exists
alongside those other shows. Overall, they constitute a strategy of appealing to a wide range of age groups. (In order of increasing age of target audience, I'd say it would be
Super Hero Squad Show, Spectacular Spidey, Iron Man:AM, Wolverine/X-Men.) DC/Warners has done the same, with shows covering all age groups:
Krypto for the very young;
Teen Titans for slightly older kids;
The Zeta Project, The Batman, Legion of Super Heroes, and
Batman: The Brave and the Bold slightly older than that; B:TAS, S:TAS, and
Batman Beyond for tweens and teens; and JL/U for teens and college students. There's no fundamental difference between the WB approach and the Marvel approach.