Don't sweat the negative reactions to your heartfelt post, Sam. It is a lovely and generous set of thoughts you offer, many of which I echo. It would be fantastic if this film does indeed find its place and time, whether that be with me or other fans of Trek or with a whole new audience. But, I'm at most mildly curious to see whether or not I personally find it entertaining, which is the exact sentiment I've held since the first teaser. What has been produced under the name Star Trek long ago ceased to embody the things I loved that went with that name, and I'm not really seeing anything here to make me believe that has changed. But more power to them with the project. IDIC and all that - what I call Star Trek does not in any way have to be all that Star Trek is.
Valid point.
The thing is, I think, it's easier to disregard variations on a theme like
Voyager or
Enterprise—they were never even
trying to be "real" Trek. But something that says it's about Kirk, Spock and company... about the original NCC-1701... well, that's a different matter. It has a higher standard to live up to. If something presents itself as flat-out Star Trek, no caveats or subtitles, but comes across as if it were produced by George Lucas... (or hell, even if it came across as B&B-style technobabble)... if it just doesn't capture the classic Trek
feeling, as the OP puts it (and the trailer
doesn't capture it)... that's a lot harder to ignore.
How should a Trek-movie feel?
Easier to pin down what it shouldn't be than what it should, perhaps. "Not like Star Wars" is a good starting point.
Even in other media—some of the TOS novels capture it, and some don't. I think we could all agree on that (even if we'd argue over which ones).
So far here—and granted, we're all judging just by a few snippets of film in one trailer—Karl Urban seems to be nailing it in his take on McCoy, and Bruce Greenwood may have it in his portrayal of Pike, but on the rest the jury is still out.