Well, The Road has made a little more than $2 million at the box office thus far. Considering it's only playing at 111 locations, that's pretty good. In fact, its per theatre average for the weekend was $13,721, which was the highest of all the major releases -- the only films that had higher averages were The Princess and the Frog, Broken Embraces, (both of which were showing on 2 screens) and Me and Orson Welles (which was showing on 4).
And according to Bob Weinstein, The Road will indeed expand into more locations throughout December and January, so maybe they know what they're doing with this film after all. I suppose stranger things have happened.
And according to Bob Weinstein, The Road will indeed expand into more locations throughout December and January, so maybe they know what they're doing with this film after all. I suppose stranger things have happened.
