One reason may be that Star Wars became a cottage industry that the fans could participate in. All the concepts you see in Star Wars has a detailed history behind it.
Take the Jedi - not only did they developed a mystical cult/religion, with a cool catch phrase, they also invented detailed fighting styles for their light saber combat. And a detailed history.
Sci fi fans really like things like this, so you got tons of books, RPG games, video games, forums.
Some fans really take the force idea seriously.
Star Wars is a lot more sillier than Trek, but its world is a lot more larger and interactive.
Smart move from George Lucas. Star wars is fun.
Take the Jedi - not only did they developed a mystical cult/religion, with a cool catch phrase, they also invented detailed fighting styles for their light saber combat. And a detailed history.
Sci fi fans really like things like this, so you got tons of books, RPG games, video games, forums.
Some fans really take the force idea seriously.
Star Wars is a lot more sillier than Trek, but its world is a lot more larger and interactive.
Smart move from George Lucas. Star wars is fun.