I think this is laughable. Since when has anything Trek has done been judged better simply because it was Star Trek? Reading most of the reviews, it seems that more and more the reviewers were saying THIS is Star Trek?! It seems an indication of the way Abrams film has restarted and gave the franchise a kick in the ass, more so then we like it just because it is Star Trek.
Agreed. This movie did not get a pass because it was Star Trek. If anything, Star Trek seems to inspire an odd dynamic among critics, whereby if the movie spends time on challenging ideas it is boring, but if the movie is a fun thrill ride it is decried as being too shallow.
That dynamic was to a certain extent present in the reviews despite the fact that they were overwhelmingly positive. Star Trek had reached a sort of odd place in the popular consciousness and even in the minds of some fans that set unreasonably high expectations for the intellectual content of an entertainment franchise and yet unreasonably low expectations for the entertainment content of an entertainment franchise
One way to look at the new film is to understand that it is attacking those expectations and doing a good job of it (as far as I can tell).
For example many reviews of this movie (some positive, some negative) were structured something like this: "This movie was loads of fun and an awesome spectacle, BUT was low on ideas." Among entertainment franchises only Star Trek is saddled with that "BUT." For example you will not see anyone complain that a Bond movie lacks compelling ideas. You will see something like: "This is a fun thrill ride, which is exactly what it is supposed to be."
Let's say the next Star Trek movie involves some more compelling ideas (which I hope it does). We will see reviews structured likes this: "This movie is loads of fun, an awesome spectacle AND it contained some thought-provoking ideas." That is exactly how it should be. As an entertainment franchise, expectations should be that Star Trek is fun and exciting, with compelling ideas as an added strength, not a kind of ball and chain that the franchise has to drag around wherever it goes.