In Australia, JJ Abram's "Star Trek" premiered here a few weeks ago. It's been a looooong time since any TV station has been terribly excited about a TV premiere of a theatrical movie - the era of reality shows has totally changed Sunday night viewing in the last decade.
In the long-disused "Sunday Night at the Movies" slot at 8.30pm, in direct opposition to the current load of huge reality TV finales and special episodes, "Star Trek" debuted after a bizarre advertising campaign:
"Who would have thought that Captain Kirk's worst enemy would be... an Aussie? Eric Bana stars in 'Star Trek'!"
I'm not sure how it went, ratings wise - one of the reality finales was tipped to score well - but it was a night when every station was going at it aggressively for the points.
In the long-disused "Sunday Night at the Movies" slot at 8.30pm, in direct opposition to the current load of huge reality TV finales and special episodes, "Star Trek" debuted after a bizarre advertising campaign:
"Who would have thought that Captain Kirk's worst enemy would be... an Aussie? Eric Bana stars in 'Star Trek'!"
I'm not sure how it went, ratings wise - one of the reality finales was tipped to score well - but it was a night when every station was going at it aggressively for the points.