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The First Trailer

I'm afraid it's you who's not getting it. You seem to have an axe to grind against the original films.

That has nothing to do with it. The fact of the matter is that OldTrek was seen, in the 90s and early 2000s, as a geek thing and didn't have the mass appeal that the new movies have. It doesn't matter if you love them or hate them. It's a fact.
 
It also seems that Pegg's lemon sucking facials over the trailer are making as many waves as the trailer itself.

Nahhh.

doh_zpsdhofbbro.jpg


Keep trying though.
 
They've fucked up with the trailer to be honest.

Nope.

It's going to be seen by tens of millions of people this weekend...and not one out of a million will give a fuck that Kirk flies a motorcycle or that it's not scored with orchestral musak.

They got it in front of Star Wars. That's what matters.

Until then, above 11.400.000 views on youtube. 50.500 likes and 20.800 dislikes.
 
Putting in a distinguishing feature in there is maximising the audience at first viewing. It's luring people in, in the way that you say here. Giving a general audience a hint that in this film there's a peculiar menace, a villain entirely unique to this film that no another film has got and is threatening our heroes in some new and disturbing way. That's maximising the opportunity afforded by the trailer. This trailer is not maximised in that way - it is a mere action montage. And with a mere action montage, people whom have no particular interest in science fiction won't engage with that due to the absence of any evidence of a substantial storyline within the film.

Sure, the trailer works to the extent it gets the logo out there and is a signal that there's a film coming and it gets fans chatting online and so forth but my point is they didn't maximise the opportunity afforded when issuing a trailer and you need to do that in order to create "space" between it and other fx driven scifi flicks so as to maximise that general audience.

It depends on the trailer. I don't necessarily think Beyond did it well, but it didn't do it poorly either. As you say, it is a bit generic, but that leaves the field still open, which is often what companies want.

I mean, I knew nothing about "Pitch Black" but when I saw the trailer for Chronicles of Rddick, it got my attention, even though it revealed little save for some action beats strung together, that were largely nonsensical. It got my attention and I ended up seeing it. So, it worked.

I think the trailer was hastily put together by the studio for the December launch. Good, bad, indifferent, it's out there. And people are talking about it.

I thought it was unique enough to make me wonder what happened to the Enterprise. That was my hook. How does this all happen. So, it worked for me.
Well, we each have our personal anecdotes. Mine is that it was a haphazard action montage. That's what I saw when I saw it twice albeit on first viewing it was in German. My supposedly trained scifi eye thought I saw some ship being pulled into an anomaly of some sort. I needed my friends here to confirm that it was a ship being dragged into some atmosphere and then a day or so later my friends here identified as Enterprise.

But my supposedly trained sci fi eye is neither here nor there. I doubt people who are indifferent to sci fi but may otherwise engage with suitability provocative plot would've engaged with this action montage that didn't distinguish itself from other films of this genre. My chief observation is that they didn't cover all the bases with it and didn't maximise the opportunity afforded by this particular teaser outing.

I will agree with that. This trailer feels a bit rushed to make the December deadline that the studio no doubt set. Though, it is an action trailer set up before an action film, so that's not unreasonable.

However, that doesn't mean I didn't enjoy the trailer or that I will hold the trailers failings against the final product, since directors and producers (and especially writers) often have little say in a trailer's production.
 
This trailer feels a bit rushed to make the December deadline that the studio no doubt set.

TFA premier date has been known for ages, why would they suddenly decide to rush it?
Any number of reasons really. Pick one.

For instance, the fact that it's only been about six/seven weeks since shooting wrapped would have given them little time to get a trailer together before December regardless of whether or not they knew the date. Especially if they were wanting an action-heavy trailer, since that would require at least some of the CGI to be finished beforehand.
 
They've fucked up with the trailer to be honest.

Nope.

It's going to be seen by tens of millions of people this weekend...and not one out of a million will give a fuck that Kirk flies a motorcycle or that it's not scored with orchestral musak.

They got it in front of Star Wars. That's what matters.

Until then, above 11.400.000 views on youtube. 50.500 likes and 20.800 dislikes.


20 000 dislikes is huge.
 
Nope.

It's going to be seen by tens of millions of people this weekend...and not one out of a million will give a fuck that Kirk flies a motorcycle or that it's not scored with orchestral musak.

They got it in front of Star Wars. That's what matters.

Until then, above 11.400.000 views on youtube. 50.500 likes and 20.800 dislikes.


20 000 dislikes is huge.

I know, that's like less than 1%* of the trailer's total views. Yuuuuuuge! [/trump]

*to clarify, it's .18%!
 
Of course, the MASSIVE global increase doesn't count, because it totally destroys your argument.

The massive increase in the overseas gross for Into Darkness was almost entirely down to China, and I assume the fact that it got a Chinese distributor that was actually able to put the film on show, as opposed to Star Trek 2009 which looks like it only got a very limited release with an $8.5m gross.

Paramount can throw all the money it likes at these Abramsverse Trek films, but the fact is, the first two films' return on investment hasn't increased to any noticeable degree on what the TOS and TNG movies were achieving up until Insurrection and Nemesis ie global box office was roughly 2.5 times budget. Personally, I see no point in Paramount pissing off large swathes of the fanbase with Abramsverse movies when the films are no more financially successful. Paramount may have achieved the holy grail of getting non Trek fans to watch NuTrek movies, but that's an irrelevence if it's not making you more money.
 
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It also seems that Pegg's lemon sucking facials over the trailer are making as many waves as the trailer itself.

Nahhh.

doh_zpsdhofbbro.jpg


Keep trying though.

Game. Set. Match. :techman:

No relevance whatsoever. Did I say that as many people had watched Pegg's opinion of the trailer on youtube as the trailer itself?

There are loads of movie and sci-fi sites carrying stills and a synopsis of Pegg's comments. People don't have to watch the video on youtube. Youtube isn't the only video site on the internet.
 
There are loads of movie and sci-fi sites carrying stills and a synopsis of Pegg's comments. People don't have to watch the video on youtube. Youtube isn't the only video site on the internet.

There are also a ton of websites that have carried the trailer. So what's your point?

Pegg disappoints me, honestly. He went on a tirade about how this stuff isn't that important then turns around and feeds the fans that take this stuff way too seriously.
 
Personally, I see no point in Paramount pissing off large swathes of the fanbase with Abramsverse movies when the films are no more financially successful.
How large are those "swathes*," in actuality, and would you be able describe them using accurate and verifiable numbers?

Please place that figure in comparison to total numbers of Trek fans ("Trek fanbase" being at very best a nebulous kind of thing to attempt to quantify - "core Trek fanbase," doubly so) or to total audience for the movies, or to any figure at all which clearly demonstrates that said "swathes" amount to more than a noisily disgruntled fraction of a fraction of one percent of the people who will watch?

If you are unable to provide any suitably accurate figure in support of your "pissed-off swathes" argument, perhaps I could invite you to hop down off your soapbox and join the rest of us fans for conversation which is a wee bit more relaxed and civil. After all, one can only shout the same few slogans a finite number of times before it becomes meaningless noise for everyone else.



* I think "swaths" was the word you really wanted here, but giving it the benefit of the doubt.
 
Nahhh.

doh_zpsdhofbbro.jpg


Keep trying though.

Game. Set. Match. :techman:

No relevance whatsoever. Did I say that as many people had watched Pegg's opinion of the trailer on youtube as the trailer itself?

There are loads of movie and sci-fi sites carrying stills and a synopsis of Pegg's comments. People don't have to watch the video on youtube. Youtube isn't the only video site on the internet.


It has all the relevance in the world, given your position.

:guffaw:
 
Pegg disappoints me, honestly. He went on a tirade about how this stuff isn't that important then turns around and feeds the fans that take this stuff way too seriously.

If the argument is so many more people watch the trailer than have listened to what Pegg said, and it's likely that a huge chunk of the people who heard what Pegg said are "Trekkies," then it seems to me he played it smart.

I didn't like the trailer. I found it boring. I realize it's just a teaser, but I didn't feel teased. I know I'm in the minority, and I know lots of you love the trailer, and that's cool. I'm glad, genuinely.

But Pegg's comments made me personally more interested in watching the film. His comments made me feel as though he gets why some of us didn't really care for the this trailer because his reasons seem to reflect my own. And what he describes is more of what I hope to see when the film comes out. And since he was a key part of this film behind the scenes, that's reassuring to me.

A lot of the action in the last part of STID was equally boring and fell flat to me. I know most of you won't understand that, and I can't really explain it myself, it's just...I guess you can't control your emotional reaction to art, and movies are no different. But the reason I say that is because I saw STID, and then this trailer seemed to scream "you think we were heavy-handed with action in STID?...just wait!" So from my perspective, that's the opposite of motivating. Not sure if that makes sense to anyone else, but...there you go.
 
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