Teenage Mutant Ninja Turtles and
Guardians of the Galaxy held on to the top two spots at the box office this weekend, handily defeating the disappointing
Expendables 3.
[...]
In a surprising development,
The Expendables 3 wasn't the highest-grossing newcomer of the weekend. That honor went to
Let's Be Cops, which took third place with $17.7 million. Including its Wednesday and Thursday grosses,
Let's Be Cops has already earned $26.1 million.
[...]
The Expendables 3 opened in fourth place with an estimated $16.2 million, which is off a massive 43 percent from
The Expendables 2's debut. That's a stunning drop, and is almost unheard of for closely-timed sequels (though fellow Lionsgate/Summit release
Step Up All In was off 45 percent from its predecessor last weekend).
[...]
A handful of factors contributed to this steep drop. As is the case with many third installments, franchise fatigue has set in; while the movie did seem to mix things up a bit, it still couldn't overcome the feeling that it was more of the same. Meanwhile, some die-hard fans of the first two installments were likely turned off by the movie's PG-13 rating; for a franchise that was built around over-the-top violence, this seemed like an odd change.
Finally, it's likely that piracy had some kind of impact. A pristine version of the movie has been online for the past few weeks, and has reportedly been downloaded over two million times. It's impossible to say exactly how much of an impact this had, but it's also hard to imagine that the movie would have dropped 43 percent without the piracy effect.
(
Box Office Mojo)