Well, here's the rub.
Up until we saw the new bridge photos, pretty much everyone around here took Abrams and Co. at their word that that movie was going to be a prequel that preserved canon. Fans silenced any complaints of a reboot by citing Abrams and Co.
Then, the new bridge photos came out and pretty much all of those same people instantly acted not only as if the new movie is a reboot but also as if we all knew it was going to be a reboot all along.
Ignoring the hypocrisy of the above for a moment...
Abrams said he couldn't work Shatner's Kirk into the movie because (according to canon), Shatner's Kirk is dead.
But now that we are (mostly) all suddenly so sure that this new film is a reboot (or some variation of that word), that "excuse" no longer applies.
So, either:
A) The movie is a strict canon sequel and those bridge photos we saw exist only in the Twilight Zone, or...
B) The movie loosely follows something approaching canon, yet large enough liberties have already been taken to convince many of the fans here that the movie is now a reboot (which is inherently problematic), or...
C) The movie really is a reboot, invalidating Abrams' given reason for excluding Shatner from the movie, meaning either:
.....1) Shatner really is in the movie, or...
.....2) Abrams is a lying sack of shit.