Prime-Time Ratings:
Monday 9/22/08
-Total Viewers:
ABC: 17.22 million, CBS: 13.13, NBC: 8.58, Fox: 5.87, CW: 3.22
-Adults 18-49:
CBS: 4.5 rating/11 share, ABC: 4.3/11, NBC: 4.1/10, Fox: 2.4/ 6, CW: 1.5/ 4
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-Yesterday’s Winners:
Dancing With the Stars (ABC), Two and a Half Men (CBS), CSI: Miami (CBS)
-Honorable Mention:
The Big Bang Theory (CBS), How I Met Your Mother (CBS)
-Disappointing:
Heroes (NBC)
-Yesterday’s Losers:
Heroes Clips Show (NBC), Terminator: The Sarah Connor Chronicles (Fox), Prison Break (Fox), Worst Week (CBS), Boston Legal (ABC)
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.\
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-Ratings Breakdown:
Well, folks…let the 2008-09 games begin! On that note…ABC and CBS split leadership on this first Monday of the new season, with dancing ABC the most-watched network and CBS first among adults 18-49. NBC finished a disappointing third, followed by Fox and the CW.
The two-hour season-premiere of ABC’s Dancing With the Stars opened on a very dominant note, with 21.12 million viewers and a 5.3 rating/13 share among adults 18-49 from 8-10 p.m. Here is the half-hour breakdown:
Dancing With the Stars (ABC)
8:00 p.m. - Viewers: 20.11 million (#1), A18-49: 4.8/13 (#1)
8:30 p.m. - Viewers: 22.01 million (#1), A18-49: 5.5/14 (#1)
9:00 p.m. - Viewers: 21.26 million (#1), A18-49: 5.3/12 (#1t)
9:30 p.m. - Viewers: 21.10 million (#1), A18-49: 5.5/12 (#1)
The year-ago 90-minute season-opener of Dancing With the Stars scored a very similar 21.25 million viewers and a 5.8/15 among adults 18-49 on Sept. 24, 2007. As for the new round of contestants, Lance Bass is the early standout. Sadly, it looks like my personal favorite, Edyta Slininska, will be departing tonight as a result of her clunky partner, comedian Jeffrey Ross. There was nothing funny about his performance last night.
Dancing With the Stars led into the season-premiere of relocated Boston Legal, which squandered the hefty support with a last-place 9.41 million viewers and a 2.4/ 6 among adults 18-49 at 10 p.m. Comparably, retention out of the last half-hour of Dancing With the Stars was just 45 percent in total viewers and 44 percent in the demo. ABC was smart to announce this as Boston Legal’s final season.
CBS featured four season-premieres last night -- The Big Bang Theory, How I Met Your Mother, Two and a Half Men and CSI: Miami -- plus the series-debut of Worst Week. Here are the opening results results:
8:00 p.m. The Big Bang Theory – Viewers: 9.36 million (#2), A18-49: 3.6/10 (#2)
8:30 p.m. How I Met Your Mother – Viewers: 9.74 million (#2), A18-49: 4.0/10 (#2)
9:00 p.m. Two and a Half Men – Viewers: 14.93 million (#2), A18-49: 5.3/12 (#1t)
9:30 p.m. Worst Week – Viewers: 11.04 million (#2), 18-49: 3.8/ 9 (#3)
10:00 p.m. CSI: Miami – Viewers: 16.87 million (#1), A18-49: 5.1/13 (#1)
The returning series were all above year-ago opening levels, but Worst Week dipped by 1.19 million viewers and 16 percent among adults 18-49 from former occupant Rules on Engagement (Viewers: 12.23 million; A18-49: 4.5/10 on Sept. 24, 2007). And the retention out of Two and a Half Men was disappointing at just 74 percent in viewers and 72 percent in the demo. Not a good start. As for The Big Bang Theory, Emmy really needs to take notice of Jim Parsons this season.
The return of Heroes on NBC, meanwhile. was a big disappointment last night. The one-hour clips show was third in the 8 p.m. hour, with 5.96 million viewers and a 2.6/ 7 in the demo. That led into the two-hour season three premiere at just 9.89 million viewers and a 4.9/12 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:
Heroes (NBC)
9:00 p.m. – Viewers: 10.15 million (#3), A18-49: 4.8/11 (#3)
9:30 p.m. – Viewers: 10.28 million (#3), A18-49: 5.0/11 (#2)
10:00 p.m. – Viewers: 9.61 million (#3), A18-49: 4.9/12 (#2)
10:30 p.m. – Viewers: 9.52 million (#2), A18-49: 4.8/12 (#2)
One year earlier, Heroes kicked-off the season (on Sept. 24, 2007) with a much heftier 16.97 million viewers and a 7.3/17 among adults 18-49 from 9-10 p.m. Comparably, that’s erosion of a massive 7.08 million viewers and 33 percent in the demo. In other words, absence may not have made the heart grow fonder for fans of Heroes.
Opposite all original competition, Fox’s combination of Terminator: The Sarah Connor Chronicles (Viewers: #4, 5.81 million; A18-49: #4, 2.2/ 6) and Prison Break (Viewers: #4, 5.93 million; A18-49: #4, 2.5/ 6) could not compete. One year earlier, Prison Break at 8 p.m. was considerably stronger at 7.41 million viewers and a 3.1/ 8 in the demo.
The CW capped off the evening with the perfectly compatible combination of Gossip Girl (Viewers: #5, 3.35 million; A18-49: #5, 1.6/ 4) and One Tree Hill (Viewers: 3.10 million; A18-49: 1.5/ 3). Opposite all original competition, the network dipped by just 12 percent in the demo from one week earlier.
Source: Nielsen Media Research data